Post on 14-Apr-2017
Between 1978 and 2011, China sent 2.25 million students abroad.
Source: Caixin “China Becomes World's Top Source of Overseas Students”
Source: Caixin “China Becomes World's Top Source of Overseas Students”
Between 2000 and 2010 the number of Chinese students
abroad grew by 28.2% per year.
Source: Unesco, Global Flow of Tertiary Students. 2013
Top destinations for Chinese students in, 2013
Perception of education agencies in China untrustworthy (41%) not trustworthy (9%)
Source: Australian Government Department of Education, “The International Education Market in China”
“half of the families approaching agents have already made some decisions
about where they want to study.
3/4 end up studying in the country about which they first enquired.”
Source: Australian Government Department of Education, “The International Education Market in China”
www.eastwestpr.com
Bangalore | Beijing | Singapore | London
Online Video
Online Marketplace
Microblog
Mobile communication
Search engines
Chinese counterparts
Today China had 460 million
mobile web users.
Source: China Internet Network Information Center
Mobile phone = No. 1 Internet access terminal in China
Source: China Internet Network Information Center
Microblog
500 million users
58% UK universities are using Weibo
Source: University World News, “Universities increasingly use Weibo social media to reach China students”
Example: Oxford University
Contact Official announcement Events Internship opportunities Campus News
CCTV 13 broadcasted news about Zhang Haidi receiving an Honorary Degree at the York China Graduation Ceremony.
The University of York Celebrates its 50th Anniversary in Beijing
Source: University of York, Case study
China to lift ban on Facebook – but only within Shanghai free-trade zone
Source: South China Morning Post, “China to lift ban on Facebook – but only within Shanghai free-trade zone”
Conclusion:
Don’t rely on agents and fairs only to build your reputation in China
To reach Chinese students: THINK DIGITAL
Senior executive training programs is a new opportunity
Find more on our blog:
www.eastwestpr.com
Director, International
London, UK
christian@eastwestpr.com
Mob: +44 (0)74 5370 6475
Christian Dougoud
www.eastwestpr.com
Bangalore | Beijing | Singapore | London
• 18 years experience in Asia
• 400+ clients and counting
• Affiliates in 12 Asian countries
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EASTWEST PR is a public relations agency based in Asia since 1995,
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