Presentation by: Victoria Evans

Branding: identifying your organization to distinguish it from othersDetermine how you stand outCreate a brand name (vocalized) and brand mark/logo (cannot

be vocalized)Repetition, repetition, repetition!

Benefits of brandingName/logo recognition and awarenessIncrease in membershipIncrease in event attendance

Determine a problem or opportunity. Determine the objectives. Select the target audience. Select the message strategy. Determine a budget. Implement the strategy. Evaluate the results.

What is your organization’s goal or objective? Who is your target audience? What is your message? How do you reach your target audience? How do you evaluate your promotion?

Word of mouth Sidewalk chalk Handouts Scrolling message boards LED screen Announcements at athletic events Announcements during classes Classroom chalkboards or dry erase boards Visit other student organization meetings Ads on campus television stations Public service announcements on campus radio

station Listservs

Web sites Facebook, Twitter Letters to student organizations Student organization fairs Paper banners Press releases Display cases Guest column in the student newspaper Solicitation tables Table tents

Glossy flyers Flyer with candy attached Ad in student newspaper, literary magazine , special

publications or theatre playbill Balloons Door hangers in residence halls Magnets Cups

Graphic designer Semester calendars Professionally-made banners Display board Remote control trucks Golf carts T-shirts Ad truck Water bottles or Nalgene bottles Promotional items and giveaways (koozies, pens, etc.)

C Creativity – The most important part of promoting your organization!

O Objectives – What are your organization’s goals?

M Message – Make sure it is consistent.

M Money – How much do you have to spend?

O Organize – Develop your strategy of how you can reach your audience?

T Target audience – Who are they?

I Implement – Put your strategy to work!

O Open your minds to evaluation.

N N-crease awareness of your organization!