The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy

with critical thinking into classroom curricula at all educational levels.

Project Look SharpIthaca College1119 Williams HallIthaca, NY 14850

Phone: 607-274-3471 Fax: 607-274-1925 looksharp@ithaca.eduwww.projectlooksharp.org

Summer Institute 2010

Day 1

Division of Interdisciplinary & International Studies

“Media”

“Media”• Radio

• Internet

• Cell Phones, i-Pods

• TV

• Newspapers, Magazines

• Advertising in All Forms

• Clothing, Food Packaging

• Recorded Music (MP3, CD, etc.)

• Videos, DVDs, Films

• Computer & Video Games

• Books (e.g., Textbooks)

“Media”• Radio

• Internet

• Cell Phones, i-Pods

• TV

• Newspapers, Magazines

• Advertising in All Forms

• Clothing, Food Packaging

• Recorded Music (MP3, CD, etc.)

• Videos, DVDs, Films

• Computer & Video Games

• Books (e.g., Textbooks)

“Media”• Messages conveyed through

visuals, language and/or sound

• (Mass) produced for a (mass) audience mediated by a form of technology

• The producer of the message is not in the same place as the receiver of the message

New Media (since 1993):

the Web, e-mail, IM, chat roomsDVDs, PDAs, digital cameras

New Media (since 2000):

the Web, e-mail, IM, chat roomsDVDs, PDAs, digital cameras

Web 2.0

Blogs, Wikis, Podcasts, Texting

FaceBook, YouTube, Napster, Flickr, Second Life, Twitter

Maps

Peters Projection Map

Mercator

African Money

Madagascar Sierra Leone

Somalia Central African Republic

United States Money

Cohortpeople born about the same time in

history, who experience the same historical

influences at around the same

age

Digital Natives

vs.Digital

Immigrants - Marc Prensky, 2001

Hey Prof -r u going 2 b in yr

office today?I need 2 meetwith u asap

about the test.

The average time 8-18 year-olds

spend with media (not school related)

per day?

____ hours per day

The average time 8-18 year-olds

spend with media (not school related)

per day?

7:38 hours per day

The average time 8-18 year-olds

spend with media (not school related)

per day?

7:38 hours per day

___ hours of media exposure

per day

The average time 8-18 year-olds

spend with media (not school related)

per day?

7:38 hours per day

10:45 hours of media exposure

per day

What are the dominant media

forms?

print

movies

computer

video games

music/audio

TV content

What are the dominant media

forms?

print :38

movies

computer

video games

music/audio

TV content

What are the dominant media

forms?

print :38

movies :25

computer

video games

music/audio

TV content

What are the dominant media

forms?

print :38

movies :25

computer 1:29

video games

music/audio

TV content

What are the dominant media

forms?

print :38

movies :25

computer 1:29

video games 1:13

music/audio

TV content

What are the dominant media

forms?

print :38

movies :25

computer 1:29

video games 1:13

music/audio 2:31

TV content

What are the dominant media

forms?

print :38

movies :25

computer 1:29

video games 1:13

music/audio 2:31

TV content 4:29

Media Literacy

Media Literacy: the ability toaccess, analyze, evaluate, and produce communication in a

variety of media formats. - Aspen Institute, 1992

Multiple Literacies

TraditionalLiteracy

InformationLiteracy

MediaLiteracy

HealthLiteracyNews

Literacy

TechnologyLiteracy

VisualLiteracy

QuantitativeLiteracy

The purpose of media literacy education is to help individuals of all

ages develop the habits of inquiry and skills of expression they need to

be critical thinkers, effective communicators, and active citizens

in today’s world.

A great cup of coffee deserves to be complimented with a great, fresh, chewy bagel.

Serendipity awaits.Purchase a Medium-sized cup of

freshly brewed Starbuck’s coffee

with a Bagel, and save on your next serendipitous experience.

Only at LaVincita at Ithaca College.

A great cup of coffee deserves to be complimented with a great, fresh, chewy bagel.

Serendipity awaits.Purchase a Medium-sized cup of

freshly brewed Starbuck’s coffee

with a Bagel, and save on your next serendipitous experience.

Only at LaVincita at Ithaca College.

Critical Thinking

Critical Thinking

• Asking Critical Questions

• Awareness of Manipulation Techniques, Bias

• Desire to Question, Seek “Truth”

• Skepticism + Open-Mindedness, Flexibility

Weak Sense Critical Thinking

vs.

Strong Sense Critical Thinking

Weak Sense - asking questions about things that don’t seem right, defend existing beliefs & knowledge

Weak Sense - asking questions about things that don’t seem right, defend existing beliefs & knowledge

Strong Sense - being open and ready to question everything, even your own beliefs; being able to modify beliefs in light of new information

Strong Sense and Weak Sense Critical Thinking

Strong Sense and Weak Sense Critical Thinking

Where did we go to get quick access to information…

35 years ago?

60 years ago?

90 years ago?20 years ago?Where do you go today?

A wiki <WEE-kee>[1]) is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.

A wiki <WEE-kee>[1]) is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for

mass collaborative authoring.

Wikipedia receives approximately 14,000 hits per second (2006, Schiff, New Yorker )

See Handout

BREAK

• Convey Information• Illustration, Examples• Stimulate Discussion• Deconstruction, Analysis

Uses of Media in the Classroom

• Semiotics - codes, symbols, hidden meaning

• Critical Studies - messages about power, dominance, social structure

• Constructivist Decoding - collective discovery, inquiry-based (key questions), evidence

Some Approaches to Media Analysis

Key Questions to AskWhen Analyzing Media Messages

See Handout

The Last Supper

Jonathan Warm Day, 1991

Discovery of the Mississippi

William H. Powell, 1855

Goals of the ICSD 4th grade teachers:

learning about first contact

identifying stereotypes of native peoples

understanding cultural and historical perspective - point of view

developing conclusions and providing evidence from a document

working effectively with all students

In order for media literacy to be effectively integrated across the curriculum it must support existing teaching goals:

* teach core skills

* teach core knowledge

* address state standards

* support testing

* increase the effectiveness of teaching and learning