Project brief

PROJECT BRIEF Design and develop 3 collection of bags.

Each collection should include a complete range of products.

For example:This is a range by DAKINE

Project direction

3 collection

Age group: 25- 30 Age group: 23-28 Age group: 16-22

Market survey (online and off line)

back pack47%

sling bag34%

portfolio19%

what type of bag do you prefer for office or college?

2%3%8%

32%56%

How often do you travel related to business?

every week every two week monthlyquaterly not often

30%

9%19%14%

9%

16%2%

What type of bag do you usually carry for business trip?

back pack tote duffle bag trolly bagsling bag portfolio bag rucksack

11%

29%

38%

22%

How often do you go for vaccation or personal trips?

every month quarterly half yearly annually

26%

7%

18%20%

10%

3%

16%

What type of bag do you carry for your personal outing?

back pack tote duffle bag trolly bagsling bag portfolio bag rucksack

23%

13%

3%17%

7%

23%

13%

What are the other small accessories you carry along while travelling?

wallet waist pouch I pad case travel kitcamera kit toilet kit utility kit

Products list in each collection

Women’s collection

• back pack• Gym duffle• Shopping tote bag• Business folio• Rucksack• Sling bag• Clutches

Men’s collection

• Back pack• Portfolio bag• Rucksack• Travel duffle• Gym duffle • Wallet• Business

duffle

Youth collection

• Back pack• Satchel bag• Small duffle• Tote (jhola)• Rucksack• Fanny bag• Messenger

WOMEN’’s COLLECTION

Client persona

Age group: 23-28 years

Occupation: service / business/ self employed

Hobbies: reading, travelling, photography etc.

Activities: shopping, adventure sports etc.

Expenditure: 25k / month

• back pack• Gym duffle• Shopping tote

bag• Business folio• Rucksack• Sling bag• Clutches

THEME

HUMBLE ELEGANCE

CLIENT

Colour board

NEW EXPERIENCE Here are the few logo option developed very specifically for ladies

bags

To give a new

experience to women while they

carry a wildcraft

bag.

Here is the final selected logo.Which is going to be used in all the bags designed for ladies.

It’s the details that make THE DIFFERENCE

WILD JADE

DESIGNS

Back pack

Gym duffle

Shopping tote

MEN’S COLLECTION

Client persona

Age group: 25-30 years

Occupation: serviceman/ businessman/ self employed

Hobbies: listening to music, reading etc.

Activities: business trip, family holidays, adventure sports etc.

Expenditure: 20- 25k/ month

• Back pack• Portfolio bag• Rucksack• Travel duffle• Gym duffle • wallet

THEME

REINVENTED VINTAGE

CLIENT

Colour board

DESIGNS

Back pack

Travel duffle

YOUTH COLLECTION

CLIENT PERSONA

Age group: 16-23 year

Occupation: students/ fresher in the industry

Hobbies: listening to music, watching movies, reading, travelling etc.

Activities: classes. Camping, partying etc.

Expenditure: 15 -20k/ months

• Back pack• Satchel bag• Small duffle• Tote (jhola)• Rucksack• Fanny bag• messenger

THEME

PLAYFUL WE

CLIENT