Not another bloody Powerpoint!

Clive Dickens

Tony Moorey

RAJAR update*

• Quarterly measurement

• Over 340 stations measured, including 60+ BBC

• 130,000 participants per year – over 30,000 per quarter

• Participants only measured for 1 week

• Participants aged 4-99, 15+ classified as ‘adult’

*Radio Joint Audience Research

Reach (Number of listeners)

Hours – Time spent listening

+ ++

+ +

Reach vs Hours

Reach vs Hours – Depth vs Breadth

Station A Station B Station C Station D Station E

10

12

15

17

20

10

17

12

9

7

Reach Hours

Why ? Commercial Impacts

Person A

Person B

Person C

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

1 impact 2 impacts3 impacts

25% are listening more now

25 62 11 2

Have you been listening to Absolute Radio more or less since it changed from Virgin

Radio?

More Same Less Don't know

Half our listeners still first think of us as Virgin Radio

Absolute Radio42%Virgin

Radio54%

Don't know5%

Which name usually first comes to mind when thinking about Absolute Radio?

Virgin Radio Absolute

20.7766990291262

24.3016759776536

22.0600858369099

16.5

1.6

14.6

4.6

13.2

4.0

8.1

4.2

11.4

5.2

11.2

5.1

25-54 Unprompted Awareness

Jul-08 Aug-08 Sep-08 Oct-08 Nov-08Dec-08 Jan-09 Feb-09 Mar-09

Brand awareness building

Virgin Radio Absolute

72.135922330097174.767225325884674.8497854077253

71.7

9.3

73.1

16.8

73.0

15.3

73.9

15.3

72.4

21.8

73.7

19.6

25-54 Prompted Awareness

Jul-08 Aug-08 Sep-08 Oct-08 Nov-08Dec-08 Jan-09 Feb-09 Mar-09

ENTERTAINING RELUCTANT ADULTS

ABSOLUTE MORE MUSIC

ABSOLUTE LIVE SUMMER (not just Festivals)

GUITARS FOR SCHOOLS

DISTRIBUTION – DAB, ANDROID, OVI, BLACKBERRY & iPHONE

TheBilly ConnellyAbsolute Business Plan

The Absolute Bid

Improved Performance

Plug the 80s quiz

More Revenue

More Music, More Content

Plug No Repeat Guarantee

No Ofcom complaints

More Awards

More Meetings

SENSE OFURGENCY

EXPECT CHANGE