BRAND

CONVICTION

www.pddbsa.com/

Where  do  we  come  from?

We  believe  in  the  power  of  productivity  to

solve  the  problems  of  the  Ummah

Organization

What  are  our  ambitions?

To  be  a  one-­stop  productivity  resource

for  the  Ummah

Organization

Who  am  we  for?

Muslims,  young  and  old,  with  an

intention  to  change  for  the  better

Audience

Where  is  our  world  going?

Muslims  are  increasingly  moving  towards

in  a  way  that  is  both  accessible  and

approachable

Culture

What  is  a  cultural  tension  that

we  can  resolve?

Young  Muslims  are  tired  of  being  losers,

they  strongly  desire  to  be  number  one!

Culture

What  role  do  we  play  in  the  category?

We  offer  holistic  productivity  solutions

for  Muslims  worldwide.

Category

What  are  we  like  as  an  organisation?

Hardworking,  Sincere,  Inspiring,  Slick,

Institutionally  Driven,  Loathes

Mediocrity,  Continuously  Learning

Values

&  Personality

What  do  we  want  to  be  known  for?

#1  Productivity  Resource  for

Muslims  Worldwide

What  makes  us

remarkable

What  is  our  larger  purpose?

Help  the  Ummah  become  #1