Production Formats WorkshopMadrid – 10th and 11th October 2007

Peter Sykes – Sony Professional Solutions Europe

HD channels are increasing

Source: HDTV in Europe:One year on, where are we now?

Ben Keen, Screen Digest

HD Masters conference 25th June 2007

Channels launched in 2005/6

Source: HDTV in Europe:One year on, where are we now?

Ben Keen, Screen Digest

HD Masters conference 25th June 2007

More activity in 2007

Source: HDTV in Europe:One year on, where are we now?

Ben Keen, Screen Digest

HD Masters conference 25th June 2007

One question …. many answers …

“I want the fastest operation”

“Low cost”

“I want compatibility with my existing tape library” “I want the best picture

quality”

“I want surround sound audio with my pictures”

“I want a camcorderthat’s compact”

“I want the latest technology” “I must be sure that broadcasters will accept my material”

“I’m shooting movies. I want simple film-style operation”

One question …. many answers …

“I want the fastest operation”

“Low cost”

“I want compatibility with my existing tape library” “I want the best picture

quality”

“I want surround sound audio with my pictures”

“I want a camcorderthat’s compact”

“I want the latest technology” “I must be sure that broadcasters will accept my material”

“I’m shooting movies. I want simple film-style operation”One size does not fit all

Tape-based line-up

“Entry-level”

“High-end”

The Perfect Entry to the World of HD

• Great HD quality (MPEG-2 long GOP at 25Mbps)

• Low cost equipment and 6mm tape

• Compatibility SD replay for an elegant migration to HD– DV, DVCAM, DVCPRO

0

50,000

100,000

150,000

200,000

250,000

FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09

(units) Below $10K Camcorder Market

80,000 unitsmarket size

HDV Opportunity

Expansion of HDV line-up

Z1E

V1E

A1E

New Interchangeable Lens Models

HVR-HD1000E

Continued strong commitment to HDV

New HDV Interchangeable Lens Handy Camcorder

• HDV / DVCAM / DV recording and playback

• HDV 1080/50i and 25P native progressive recording

• 1/3-inch 3ClearVid CMOS Sensor™

• Interchangeable lens (Bayonet type)

• Carl Zeiss Vario-Sonnar T* lens

• Available in early 2008 at a tentative list price = €6250

New HDV Full-size Shoulder Camcorder

• HDV / DVCAM / DV recording and playback• HDV 1080/50i and 25P native progressive recording• 1/3-inch 3ClearVid CMOS Sensor™• Interchangeable lens (Bayonet type)• Carl Zeiss Vario-Sonnar T* lens• 4ch audio recording capability• Standard cassette size compatibility• HD-SDI / SD-SDI output• Available in early 2008 at a tentative list price < €8000

New HVR-HD1000E Entry Level Shoulder Camcorder

• HDV 1080i / DV recording and playback on miniDV cassette

• 1/3-inch ClearVid CMOS Sensor™

• Carl Zeiss Vario-Sonnar T* Lens with optical image stabiliser

• 6.1 Megapixel still image recording

• No DVCAM or XLR audio connectors

• Available in December 2007. Tentative list price = €1700

Worldwide Standard for Mainstream & Prestige TV

• Fantastic quality (HDCAM compression at 140Mbps)

• Ultra-reliable ½” tape transport

• Specially developed to meet the requests of European Broadcasters

• Compatible replay of Digital Betacam, MPEG IMX, Beta SX, Betacam SP and Betacam

• Over 35,000 camcorders and VTRs purchased

0

5

10

15

20

25

30

FY04 FY05 FY06 FY07

VTRsCamcorders

€ Million

Sales are growing

More users than ever before

• ORF (Austria)• RTL (Belgium)• Alfacam (Belgium) • TF1 (France) • F2 (France)• F3 (France) • TPS (France)• Canal+ (France)• Groupe TSF (France)• YLE (Finland)• BR (Germany)• Plazamedia (Germany)• Sat.1 (Germany)• SWR (Germany)

• Top Vision (Germany)• WDR (Germany)• Tele Record (Italy)• RAI (Italy)• NRK (Norway)• TV Norge (Norway)• TVN (Poland)• RTSI (Switzerland)• TVI (Switzerland)• Arqiva (UK)• Mersey TV (UK)• Observe (UK)• Sky (UK)• TV Skyline (UK) And many more …..

Some recent customers …

2006 HDW-F900R- Multi-format including 24P

2007 HDW-790P- Designed for high quality European TV production- 1080/25P and 50i switchable

Line up continues to strengthen

www.sonybiz.net/s2s

• IBC 2007 HDCAM showreel

• UEFA behind-the-scenes DVD shot on HDCAM

Spring 2007 edition

Sales and marketing tools

Sales and marketing tools

Price reduced by 10% from 1st October

HDW-F900R

HDW-790P

When Only the Ultimate Quality is Good Enough

• Visually lossless compression (MPEG-4 at 440Mbps and 880Mbps)

• 4:2:2, 10 bit

• RGB 4:4:4 for blue screen and Digital Intermediate (example: Star Wars Episode 3)

• 12 audio channels

Movies shot in CineAlta

Tape-based line-up

“Entry-level”

“High-end”

The Sony family of tapeless products for file-based production

HD operation with file-based workflow

• Familiar operation of Sony camcorders and VTRs, but with …

• File-based acquisition (non-tape media)

• Integration into IT based environments

• Robust, reliable, inexpensive optical media

• Major workflow benefits

• Over 23,000 XDCAM units purchased

Outer Lid withRubber Sealing

Inner Lid

Rubber Damper

XDCAM in Action – Proven Technology

Tapeless line-up (Pre-IBC 2007)

½-inch 3 x CCD sensors

Interchangeable lens

MPEG HD compression- MPEG-2 long GOP- 35, 25 and 18Mbps- 4:2:0

Line-up strengthened at IBC

New PDW-F355L New PDW-F335L New PDW-F75 New PDW-U1

New 50G Dual Layer Professional Disc

23.3GB 50GB

50 Mbps(MPEG IMX)

43 min 95 min

35 Mbps(XDCAM HD)

66 min 145 min

25 Mbps(DVCAM or XDCAM HD)

87 min 190 min

18 Mbps(XDCAM HD)

113 min 250 min

Recording Time

Recording time

PDW-F355L Professional Disc Camcorder

• Successor model to the PDW-F350L

• Main new features– Single Layer and Dual Layer Professional Disc– HD and SD-SDI output– Interval and cache recording in DVCAM mode– Low noise shooting mode

• Successor model to the PDW-F330L

• Main new features– Single Layer and Dual Layer Professional Disc– 2-inch 16:9 viewfinder (same as PDW-F355L)– Interval and cache recording in DVCAM mode– Low noise shooting mode

• PDW-F335K/2 also available supplied with Canon KH20x6.4 manual focus lens

PDW-F335L Professional Disc Camcorder

PDW-F75 Professional Disc Recorder

• Successor model to the PDW-F70

• Main new features– Single Layer and Dual Layer Professional Disc– DVCAM recording onto disc via SDI or composite input (with option)– Improved down converter performance– Trigger recording from camcorder via HD-SDI input

PDW-U1 Professional Disc Drive

• Main features

– Low cost XDCAM operation on the desktop– Single Layer and Dual Layer Professional Disc – Support for all XDCAM Professional Disc formats

~ XDCAM, XDCAM HD, XDCAM HD 422– USB2.0 interface to PC or Mac

M6 France

– First installation at Lille in 2006

– Four more regions signed for XDCAM HD in 2007

Lyon, Marseilles, Toulouse, Bordeaux

20 XDCAM HD camcorders8 XDCAM HD decks

Racetech UK

– Full system installation (~2.5M€)

– Recording, distribution and archive of UK based horse racing~ Over 60 x PDW-F75 decks~ 1 x XDCAM cart machine~ 1 x S-Petasite and 2 x HDXchange

RDF Television – “Scrapheap Challenge”

• Channel 4 UK • Migration from Beta SX• XDCAM HD camcorders• Avid MC V2.7

“The XDCAM HD is the best camcorder I have ever owned”

Alister Chapman, Ingenious TV

Ingenious TV

Ginger Productions – “Jack Osbourne Adrenaline Junkie”

http://www.sonybiz.net/jack

• XDCAM HD camcorders and decks• Apple FCP• International sales to 80 countries worldwide

Marketing tools

20% price reduction for demonstration unitsuntil end of November

New PDW-F355 New PDW-F335 New PDW-F75

IBC 2007 XDCAM HDshowreel now availablefrom Ventura

Tapeless line-up (IBC 2007)

½-inch 3 x CMOS

Fixed lens

MPEG HD compression- MPEG-2 long GOP- 35 and 25Mbps- 4:2:0

The first professional memory-based camcorder from Sony

New PMW-EX1

Main features

Latest memory card technology

Up to 100MB/s (800Mb/s)

Main features

Newly Developed ½” 1920 x 1080 Full HD Progressive 2.2 Mega CMOS Sensor

Multi-format:1080/59.94i, 50i, 29.97p, 25p, 23.98p720/59.94p, 50p, 29.97p, 25p, 23.98p

Line-up

Future Release…

Clip Browser

Windows Mac

USB Reader/Writer

Tapeless line-up (IBC 2007)

2/3-inch 3 x CCD sensors

Interchangeable lens

MPEG HD 422 compression- MPEG-2 long GOP- 50, 35 and 25 Mbps- 4:2:2

XDCAM HD 422

Legacy Format Support

1920 x 1080 4:2:2 @ 50Mbps1280 x 720 4:2:2 @ 50Mbps

Full HD (1920 x 1080)2/3” IT Progressive CCD

Dual Layer Disc (50GB)Single Layer Disc (23.3GB)

XDCAM HD 422

23.3GB 50GB

50 Mbps 43 min 95 min

35 Mbps 66 min 145 min

25 Mbps 87 min 190 min

18 Mbps 113 min 250 min

Recording Time

2/3” Full HD IT Progressive CCD

Three 2.2 Mpixel CCD sensors~ Same CCD as HDC-1500

Low-power Progressive Mode~ Same as HD Super Motion

14-bit A/D Converter

F11 Sensitivity (S/N Ratio 54dB)

PDW-700 Professional Disc Camcorder

AV InterfaceHD/SD SDI IN (Opt.)

Composite IN (Opt.)

Composite OUTOr HD-Y OUT

HD/SD SDI OUT(w/wo super impose)

HD/SD SDI OUT

i.LINK

PDW-700 Professional Disc Camcorder

IT Interface

i.LINKEthernet USB2.0

PDW-700 Professional Disc Camcorder

Half-rack Compact Size & Light Weight (6.3kg)

3-types of Power Supply ~ AC/DC/Battery

4.3” LCD Panel

Control Display Video Display Thumbnail Display

PDW-HD1500 Professional Disc Recorder

IBC 2007 Preliminary product announcement (product details on Dealernetand www.sonybiz.net)

NAB 2008 Official worldwide launch

May 2008 First scheduled deliveries worldwide

PDW-700 Tentative list price = €30k

PDW-HD1500 Tentative list price = €19k

XDCAM HD 422 – Schedule

Sony HD line-up

AG-HVX200

AJ-HPX2100

NEW

AJ-HPX3000

AG-HPX500

P2 DriveP2 Gear

P2 Mobile

P2 Deck

NEW

NEW

Competition

CCD Sensor Resolution

10,000

20,000

25,000

30,000

15,000

(Euro)

Panasonic

(AJ-HPX3000) €49,900List*

29,900k*

€LIST Price

13.5k**AJ-HPX500

13.6k

PDW-F335

29.9k

PDW-700XDCAM HD

XDCAM HD 422

5,000

22.8k

PDW-F355Tentative

AJ-HPX2100

37k

HDW-790P

HDCAM

35,000

1280 x 720

960 x 540

1920 x 1080

1920 x 1080

29,900k**AJ-HDX900

1280 x 720

1920 x 1080

1440 x 1080

* Source = www.panasonic-broadcast.com ** Source = www.creativevideo.co.uk

Sony HD line-up

Summary

• The strongest HD line-up in the industry

• Significant new additions at IBC

• Massive installed base worldwide

• Flexible choice of media– Tape, Disc and Memory card

• The most professional accredited dealer network

Thank You