Producing Webinars For Nonprofits & Libraries

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Producing Webinars for Nonprofits & LibrariesMarch 19, 2009Conference Call: 866-740-1260Access Code: 6339392

Sponsored by

Today’s Speakers

Volunteers: Becky Wiegand, Gayle Capentier, Matt Palmer (TechSoup)

Kami GriffithsTechSoup

Emily Inlow-Hood

Shawn CardinalReadyTalk

Agenda

• Introductions• Interview with Emily Inlow-Hood • Interview with Shawn Cardinal• Audience Q&A• About TechSoup

WebJunction Webinars

Facilitate

Collaborate

Contribute

Consume

Personalize

Respond

Connect

Explore Community Responsibility

Our Vision:relevant, vibrant, and sustainable libraries in every community

Individual

(help me get

my job done)

Collectiv

(help others get

the job done)

visitor> member > participant > contributor > SME > group facilitator > advocate > presenter > mentor >champion

Attend webinar

Presentwebinar

Continuum of Engagement

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Develop Best Practices

• Webinar Working Group• Wimba Gurus group• Attend trainings, read

articles, and learn from other organizations conducting webinars

The best-laid plans

Always have a backup plan!

Showtime!

Keys to organizing a webinar program:

• Good topic and presenter• Good communication• Preparation• Invisible process• Publicity• Shared results• Organizational Buy-in

Steps to produce a webinar (sample checklist)

Recruit the presenter and support team

Communication between support team and presenter to schedule the webinar and a practice session

Get promotional information from presenter including: short bio, goals of webinar (learning objectives), and title and short description of the webinar

Input webinar on public calendar

Market and promote webinar in: website, blog, newsletter, external listservs, your other webinars, twitter, Facebook

Get slides from presenter

Upload presentation and training slides to room

Create webinar archive page

Train presenter in a practice session; afterwards, delete training slides from room and update presenter slides based on feedback from practice session

Send pre-webinar reminder email to registrants

Produce the webinar

Post archive and related resources to webinar archive page

Send post-webinar email to attendees

Post to a post-webinar discussion on your site, blog, discussion boards, etc.

Review survey for feedback and sales leads

Send attendee feedback in thank you email to presenter

Record stats and sales leads and communicate to organization team

Who produces webinars?

PRODUCER

PRESENTER

Production of Webinar:

Before starting the session:

Check phone and Internet connection

Check your slides

Check your registrant list

Check to make sure you have booked a space to conduct the webinar (if in a meeting room, etc.)

Pre-session:

Display a default welcome slide that ensures people know they are in the right place

Login early to greet early attendees (½ hour before the webinar)

Onboard attendees to the tool (using a slidedeck you have created with screenshots and directions)

Troubleshoot technical problems

Ask a provocative question to get people thinking about the content of the presentation

What else could you do before the webinar begins?

Starting the session

Start on time!

Start the recording/archive

Host welcomes everyone again and directs those still having technical difficulties to producer who will then continue to help people 1:1

Introduce the presenter and agenda for the session

Deliver the Presentation

Ask plenty of questions of audience throughout the session

Incorporate interactive activities like polls, whiteboard, etc.

Leave time for questions at the end

What are your ideas for increasing audience participation during a webinar?

End of session:

End on time!

Thank everyone for attending, including the presenter and attendees

Let them know when to expect follow-up communications

Follow-up

What not to do:

Use speaker phone

Have slides with too much text

Trying to cover too much information

Have a boring or poor speaker/presenter

Have poor audio quality

What are other things to avoid when producing a webinar?

What type of content makes a good webinar?

• Concepts or skills that can easily be taught in 30-45 minutes

• Very narrowly focused topics• Topics that generate discussion• Case studies and stories• Ask your community!

Looking for a Webinar Wizard

Required:•Eager to learn new technology• Grace under pressure • Can troubleshoot on the fly• Time management skills• Sense of humor

Preferred:• Event planning experience• Instruction experience• Presentation skills• Online learning and meeting skills

Online conferencing software

• Pick the tool that’s right for the job:– How many people will it accommodate? – How much does it cost and how do they

charge? – What are you hoping to accomplish? – Would your participants rather listen to

the audio through the computer or through the phone?

– Do you want to record the Webinars and archive them for future viewing?

Online conferencing software

• ReadyTalk• GoToMeeting• Webex• Wimba Classroom• Crossloop• DimDim• Yugma

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Questions?

Submit your questions using the chat box.

Audio + Web Conferencing

• Don’t worry! You can’t break it!

• Dial a phone number then enter 7 digits

• Click button from emailed invite

What is a Webinar?

• Online or “virtual” seminar • Combines audio and visual aspect• Live Broadcast - One to Many/Several

to Many • Allows you to reach people all over

the world, without the need for travel

Types of Webinars

• Sales presentations and lead generation

• Training initiatives• Earnings and analyst presentations • New Product or technology

announcements• Guest speaker presentations

Non-Profit Applications

• Membership Drives

• Membership Drives• Member Benefits

• Membership Drives• Member Benefits• Training Initiatives

• Membership Drives• Member Benefits• Training Initiatives• RETENTION!

• Membership Drives• Member Benefits• Training Initiatives• RETENTION!• Goodwill

Recording feature

• Record both audio and web

Recording feature

• Record both audio and web• Post link online

Recording feature

• Record both audio and web• Post link online• Email recording

Recording feature

• Record both audio and web• Post link online• Email recording• Create a podcast series

Success Story!

• Trout Unlimited Campaign

Success Story!

• Trout Unlimited Campaign• “Save the Brookie” - 356 playbacks!

Success Story!

• Trout Unlimited Campaign• “Save the Brookie” - 356 playbacks!• Track who replayed the recording

Success Story!

• Trout Unlimited Campaign• “Save the Brookie” - 356 playbacks!• Track who replayed the recording• Saved over 175 hours

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Questions?

Submit your questions using the chat box.

More Resources

Webinars• Getting to Know Online Conferencing Tools,

TechSoup Talks Webinar

Articles• 10 Steps for Planning a Successful Webinar,

TechSoup• Tips for Conducting a Successful Webinar, TechSoup• A Few Good Online Conferencing Tools, Idealware• What Stinks About Webinars?, Chief Learning Officer

Still have questions?

• Additional questions can be answered by posting in the Software Forum:– tinyurl.com/d4j5c5

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from

your colleagues– Browse upcoming events and conferences

Upcoming Webinars

• Mobile Technology for Advocacy & Activism – Thursday, March 26, 9:00 a.m. Pacific– Followed by an all-day online forum

Thank you to our Webinar Sponsor!

talks!

Thank you! For more information contact:

Emily Inlow-Hoodemily.inlow@gmail.comtwitter.com/emnica

Kami Griffithskami@techsoup.org415-633-9392

Producing Webinars For Nonprofits & Libraries

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