PROCTER & GAMBLE"Dreaming big is not just an opportunity, it is an expectation.  The best people want to work on the biggest challenges."

What is P&G and where does it come from ?

Procter & Gamble: Marketing Capabilities Procter & Gamble (P&G) was a global leader

in branded consumer goods, known for iconic category-defining products such as Ivory soap, Crisco shortening, and Tide laundry detergent.

The company managed two dozen $1 billion brands known worldwide, including Bounty, Crest, Downy/Lenor, Febreze, Gillette, Iams, and Pampers.

What is P&G’S marketing sauce?

Marketing Strategy :P&G was a sponsor of RIO

olympics 2016.

P&G’s major asset is their never ending innovations and impeccable R&D .

Commitment to the Consumer Rigorous product and Market Testing.New Technologies.Innovative approaches to consumer

engagement led to new marketing and promotional opportunities.

Neuromarketing also played an increasingly important role.

Advertising

Sponsorships

Celebrity Endorsements Tennis star Roger Federer was featured in

Gillette Fusion Products ads in the U.K. in 2010.

Media Spending CEO ,Lafley announced that despite the poor

economic climate, P&G would maintain its marketing budget.

Firm’s marketing budget led to an increase in dollars spent. McDonald, who became CEO in 2010, stated that P&G would maintain the same level of spending.

Digital Marketing P&G’s Old Spice television commercial and

YouTube sensation, “The Man Your Man Could Smell Like,” gave P&G its greatest exposure in the online community .

Social Media

New technologies provide P&G with unique opportunities to engage consumers, stakeholders and employees through the use of a wide variety of social media. Our Global Social Media policy outlines principles for its responsible use by employees and partners, ensuring we protect consumers, stakeholders and P&G.

Interactive Community Promotion

Tide laundry detergent had its best sales in over a decade after a highly successful post Katrina campaign, “Loads of Hope.” Tide opened a Laundromat in New Orleans to wash survivors’ clothes and sold T-shirts with various slogans such as, “Be seen, not spotted,” worn by celebrities to promote Tide with Febreze

Moving Forward

DISTRIBUTION STRATEGY

“MARKETING CHANELS ARE SET OF INTERDEPENDENT ORGANISATIONS INVOLVED IN THE PROCESS OF MAKING A PRODUCT OR SERVICE AVAILABLE FOR USE OR CONSUMPTION”.

WHAT ARE THE FUTURE OPPORTUNITIES OF P&G TO MOVING FORWARD?

MAJOR PRODUCTSIVORY: Is a Soap.TIDE:is a brand of laundry detergent.PAMPERS:is a brand of diposable diaper.CREST:is a brand of toothpaste. ALWAYS:is a brand of sanitary pads.

ConclusionP&G is one of the largest consumer product

company.P&G is leading in world’s household products and consumer goods.

FMCG is a huge sector where many competitors are available in the market.But,

HUL is a biggest competitors at this time so company will need to target the middle class segment which helps in increasing the sales and market share for the company.

DISCLAIMER:

THIS PRESENTATION IS CREATED BY SAGAR GARG ,IIT BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW, DURING THE MARKETING INTERNSHIP.