Post on 20-May-2015
description
Pressing Audio ReleasesPressing Audio Releases
A Tactical Approach from Audio Snippets to Press ReleasesA Tactical Approach from Audio Snippets to Press Releases
@topgold
The FrameworkThe Framework
Who
What
When
Where
Why
How
Who
What
When
Where
Why
How
@topgold
HeadlineHeadline
Before I start talking, I ask myself, “What’s the point?”
As I think about writing a press release, I consider “What is the main point?”
Headlines often serve as email subject lines.
They should accurately describe the content of the press release.
Before I start talking, I ask myself, “What’s the point?”
As I think about writing a press release, I consider “What is the main point?”
Headlines often serve as email subject lines.
They should accurately describe the content of the press release.
@topgold
Topic SentenceTopic Sentence
Must entice in “preview” mode of an email client.
Can expand the subject line.
Must entice in “preview” mode of an email client.
Can expand the subject line.
@topgold
Five Word Google IdentityFive Word Google Identity
Weave a catchphrase phrase into your press release that reinforces your message.
This “Five Word Google Identity” should ensures you are discoverable.
Experiment with spoken content and figure out if a preferred phrase resonates strongly.
Weave a catchphrase phrase into your press release that reinforces your message.
This “Five Word Google Identity” should ensures you are discoverable.
Experiment with spoken content and figure out if a preferred phrase resonates strongly.
@topgold
Five Word Google IdentityFive Word Google Identity
@topgold
Describe the imageDescribe the image
Your copy helps the subeditor write the caption.
Your image becomes cover art with audio.
Your copy helps the subeditor write the caption.
Your image becomes cover art with audio.
@topgold
WhoWho
Your voice often reveals a context.
Your name, online nic, organisation.
Your voice often reveals a context.
Your name, online nic, organisation.
@topgold
WhatWhat
Smell
Colours
Texture
Sound
Smell
Colours
Texture
Sound
@topgold
WhenWhen
Calendar info as an .ics item.
Shared calendar info in a community.
Items resonates when events on Facebook or G+
Calendar info as an .ics item.
Shared calendar info in a community.
Items resonates when events on Facebook or G+
@topgold
WhereWhere
Place name
Delivery address
Virtual layer info
Place name
Delivery address
Virtual layer info
@topgold
WhyWhy
What makes it compelling for viewer?
Why organise this?
What makes it compelling for viewer?
Why organise this?
@topgold
HowHow
How is this done?
How should it be used?
How is this done?
How should it be used?
@topgold
For Further InfoFor Further Info
Contact details should go at the bottom of the press release.
Use multi-network details—ensure you can be contacted via several methods.
Contact details should go at the bottom of the press release.
Use multi-network details—ensure you can be contacted via several methods.
@topgold
Questions?Questions?
Bernie @topgold Goldbach is a freelance journalist and PR lecturer.
Currently restoring his pre-Y2K blog at InsideView.ie.
Find him in Long Form at Google.Com/+BernieGoldbach
Bernie @topgold Goldbach is a freelance journalist and PR lecturer.
Currently restoring his pre-Y2K blog at InsideView.ie.
Find him in Long Form at Google.Com/+BernieGoldbach
@topgold