“Creating the Future of

Play”

Presented by:

-Iliana Barcelata- Alejandra Gandara

-Maria Gandara

VESL Speaking &Listening Class4/14/14

Mattel History

• Company formed in 1945.

• Founders: Harold Matson, Elliot Handler and Ruth Handler.

Growth Mattel Creations

1947

1955

1959

1961

1968

1977 1982

1993

1997

2000

Some of the major products

Type of Business

1.- Designer2.- Manufacturer3.- Commercialize

CommercializeAgreements

Diversity

Biggest and Successful Company

Business Strategy

“Play fair”

• Integrity

• Respect

“Play together” • Team

• Productive

“Play with

Passion”• Innovation

• Creativity

“Play to Grow”

• Risks

• Leaders

7 Billions every year

30,000Employees

43 Countries

Presence Around the World

150 Nations

Headquarter is in “El Segundo, California

Chief Executive OfficerBryan Stockton

How is the experience buying Mattel products?

Focus

Partners

Mattel outside

its business

Mattel outside its business

Social Impact

Educational programs

CR's 100 Best Corporate Citizens

Internships

Interesting facts about Mattel

• The world's largest toy company.• Consistently recognized as a top company

to work for.• Barbie and Ken got their names from the

creator’s children.• Controversial marketed as a woman that

girls can aspire to be like.