Presented by Founder Lavinia Gyamfuah

BE:ZEN is all about creating…

• A new taste in the world of drinking

• Ingredients; fruit based

• Balance and selection• Healthier alternative• An Experience; non

alcoholic but not limited.

The Market

• Adult soft drink market approx worth 126 million

• Females and older consumers to increase fruit content consumption

• Taste• Price• Ingredients• Healthiness

• Lack of variety in still juice range in especially in on-trade market

• Competitors; Zeo, Fentimans, Juicy Drench, Pepsi, Coke, Shloer, Appletiser, J20

• Is the bar the only place to drink alcohol?

Alcohol Vs. Nonalcoholic Drinks

Proof of concept

• Unique taste• Volumes • Accessibility • Healthy• Processing types

• Markets• Bars• Supermarkets• Restaurants• Take home• Online presence

Have a Zen day!