“Great presentation... just don’t be so selfish next time...*”

Your presentation is about your client, not about you.

*http://blogs.hillandknowlton.com/blogs/leobottary/archive/2006/09/14/4566.aspx

Make your point: 3 - 7 wordsStart with a verb

Ex: Give Better Presentations *http://youblog.typepad.com

WIIFM?

• What will your client get out of your core purpose?

• Ex: Give Better Presentations

• WIIFY: Kudos, Better Job Prospects, Confidence, Creative Outlet...

*http://youblog.typepad.com

Details, Details

• No Jargon (unless it’s their jargon)

• No Wacky Slides

• Keep it Simple

*http://youblog.typepad.com

Dealing with Objections, Questions, Concerns

More Tips from the Masters

• Start with the end in mind: know your objective

• Know your audience as well as possible

• A pitch is about content

• So what?

• Do you have an elevator pitch?

• Miniature Earth

• Meet Henry

• Extreme Media Relations

Good Images?

123RF.com

Stock.xchg

Everystockphoto.com

istockphoto.com

• What’s your “core”?

• Overview of situation as you understand it

• Overview of target audiences

• Highlight key recommendations and rationale for choices

• Review timeline

Mandatory Content