Post on 20-Jan-2015
description
How Can Web 2.0 Help Museums
Daniel FeenyDirector - Digital Communications, Outreach and Youth Programs
National Capital Commission (NCC)
NCIN Meeting - January 19, 2010
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Web 2.0: Focus on the individual rather than the institution3
Digital Landscape in Canada
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5*Source: comScore Media Metrix,**Source: May 2009; eMarketer “Strategy Analytics: Global Broadband Forecast – 1H 2009”, June 18, 2009
Canada
76%Broadband
Penetration**
24.4M People Online*
44.0Avg. hours per
month online per unique visitor*
96%Visit Search
Engines monthly*
Canadians are Heavy Internet Users
United States
60%Broadband
Penetration**
30.9Avg. hours per
month per unique visitor*
193.8M People Online*
89%Visit Search
Engines monthly*
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Search is the #1 Online Activity in Canada, Following Social Networking
*Source: http://weblogs.hitwise.com/us-heather-hopkins/2009/05/how_canadians_spend_their_time.html6
Google Dominates Canadian Search
Sources: Hitwise. Twelve weeks to June 27, 2009. Aggregation of intl domains including .com and .ca. MSN includes Bing and Live, Yahoo! includes Altavista.
Share of Canadian Searches by Engine
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Source of Traffic on your Website
Search Engines
Browser
Bookmark
Referrals
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50% will visit at least one of these 5 sites today…
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*Source: ComScore Media Medtrix, June 2009 **ComScore, “Canadians glued to YouTube, study finds”. CBC.ca, March 13, 2009
YouTube Canada Audience is Mainstream
Profile of Canadian Visitors
• 17M users (68% reach)
• 52% male, 48% female*
• 61% are between 18 and 49 years old
• 55% have a HHI $60K+*
• 3 hours and 45 minutes watching per user per month**
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Social Media and Museums
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• Will people stop visiting if a museum is also accessible online?
– Website visitors are two and half times more likely to visit museums in person.
• 2007 Survey from Museum and Library Services (IMLS). http://interconnectionsreport.org/
• 2004 Survey of Visitors to Museums’ Web Space and Physical Space. www.chin.gc.ca
Benefits of Web 2.0
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• A Good Internet Visibility Is Essential for your Museum
– Increase your visibility / Awareness– Enlarge your community– Increase your walk-in visits– Increase your support / Importance
Benefits of Web 2.0
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Benefits of Web 2.0
• Delivery Mechanisms (‘‘Network as plateform’’):– Global outreach: maximise impact of and engagement with
ideas– Outsources services: allowing organisations to focus on their
strenghts and small institutions to engage on more equal terms
• Exploits infrasctructure: the standards (e.g. RSS) & services (Google, Amazon, …) now in place
• User Benefits:– User can create content– Can comment on other’s content– Users no longer passive consumers of content
19Source: Brian Kelly, 2009, http://www.ukoln.ac.uk
Challenges
Source: Brian Kelly, 2009, http://www.ukoln.ac.uk 20
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How to start?
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Groundswell Winning in a World Transformed
by Social Technologies
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Five step social media plan
1.Stop, Look & Listen2.Goals3.Prepare (Colonize, Contribute, Socialize)
4.Launch5.Monitor
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Identify Social Media
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Colonize: Link Building
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www.wikipedia.org
Contribute: Social Media – Wiki
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Maritime Museum – Nova Scotia
Canadian Museum of Nature – Ontario
Royal Tyrrell Museum– Alberta
Contribute: Social Media – Videowww.youtube.com | www.m.youtube.com
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www.youtube.com | www.m.youtube.com
Contribute: Social Media – Video
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www.facebook.comSocialize: Social Media – Network
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Socialize: Social Media – Networkwww.twitter.com
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Your Website
* Inspired by Thierry Arsenault’s Work. CHIN 200834
How Much Time Does Web 2.0 Take?What can you accomplish in one week of Web 2.0?
Source: http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html35
Copyright Thierry Arsenault
Monitor : Results
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Technorati
Monitor : Reputation
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Examples of Museum initiatives
on Social Media
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Make your museum on the Web
That's easy! Share your experience of visiting the museum in your blog, on Facebook, YouTube, Flickr, Twitter or other social
media and hyperlinked to our website:
Become a Web Ambassador!
www.your-museum.ca
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MoMA – Online Communities (USA)
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Time we MET campaign (USA)
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N8 Audiotours (Amsterdam)
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How Can Web 2.0 Help Museums
Daniel FeenyDirector - Digital Communications,Outreach and Youth Programs
National Capital Commission (NCC)
NCIN Meeting - January 19, 2010
43