By Karime Menezes

Healthy Taste of Brazil

Women´s Business Leadership

Professor Frey

07/28/2010

Introducing Myself My name is Karime and I’m from Brazil.

I´ve been developing this Business idea since 2007 when I was in the last year of college( Business Administration).

Business Idea -Production of different types of candies

made with Brazilian fruits for exporting; starting with production of chocolate with cupuacu (Brazilian Fruit).

Target Customers Age: All Ages

Gender: Female/Male

Geography: USA, Europe, Japan and South America.

Supporting Research Brazil is the one of three largest producers of fruit in the World. Cupuacu fruit is touted as the latest “ superfruit:. The ingredients

to which effects are attributed include Phytonutrients, Plolyphenols, Vitamins B1,B2,B3 and at least nine antioxidants.

Several corporations have begun production of cupuacu-based food supplements including pills,drinks,smoothies and sweets.

95% of tourist in Brazil who have tasted chocolate with cupuacu  was willing to pay the price.

98% of the parents like when their children eat sweet  made with fruit.

Financial The suggested price is $ 5.00 for the

box with 10 chocolates.

95% of tourist in Brazil was willing to pay the price.

Action Develop a business plan and find

partnership for production of chocolates with cupuacu.

Continuous Learning Taking the WBLPart II; Get a master on export as soon as I go back to

Brazil; Continue studing English and improving my knowledge

on Spanish.

Conclusion Other countries are trying to achieve the

patent of Cupuacu, other countries are giving value for a Brazilian fruit that Brazilian don’t give.

I hope Brazilian people start to value what they have the best: The nature.

Thanks! Thank you for your time on watching this

presentation!