Presentation for

Horizon Blue Cross Blue Shield

by Don R. Powell, Ph.D.

President

American Institute for Preventive Medicine

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About the American Institute for Preventive Medicine

Company Overview Founded in 1983 URAC Accredited for Comprehensive Wellness Corporate offices based in Farmington Hills, MI Invited member Healthy People 2000, 2010 and 2020 Projects Works with over 13,000 corporations, hospitals, MCOs, unions, colleges, and

government agencies Backed by advisory board of prominent physicians & health professionals

National and International Presence Over 1,000,000 lifestyle program graduates Over 7 million self-care publications in circulation Products sold in Brazil, Poland, Taiwan, Mexico, United Kingdom, China, and

Canada Wellness provider for National Labor Alliance of Health Care Coalitions

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Representative Clients

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AIPM Representative Projects

U.S. Army – nationwide Ford Motor Company – nationwide Chrysler – 5 plants BlueCross BlueShield of Massachusetts – statewide Dean Health Plan – Madison, WI Access Health – community-wide Veterans Administration – nationwide United Way – Greenville, SC CIA – Langley, VA

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AIPM Program Pyramid

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Communication & Educational Publications and Products

CareKits®

Get Well Cards®

HealthTrackers™ EAP Brochures & PostersWellness NewslettersHealth CalendarsPermafolds®

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Caretoons

• Wellness Wizard and Hypochondri-Cat

• Present practical and personal information

• “Great Edu-tainment”

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Custom Products

• Draw from 2000+ topics in our database

• Develop a product from scratch

• Change an existing product:

-Permafold -CareCards™

-HealthTracker ™ -Health Magnets

-Get Well Cards -Calendar

-CareKits -Self-care guides

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Representative Custom Products

• Disease management calendars and Stages of Change Permafold for Horizon

• Patient Safety brochures and

calendars for the VA

• Post Partum Depression brochure

for Blues plans

• HealthTracker for Scott & White

• Recording booklet for Advocate Health Plan

• Seniors Guide for UAW-Ford

• Hearing booklet for Flents

• Wellness brochure for Nabisco’s Snackwells

• Postcards for Advocate Health Plan

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Online Products

Wellness Challenges/Campaigns Self-Care Guides A Year of Health Hints Caretoons HealthTips Smokeless®

Systematic Stress Management™ Newsletter Calendar

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Health Assessments

Health Risk Appraisal (HRA)

Health Screenings

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Lifestyle Health Coaching

Person to person communicationCertified coachesPositive psychology

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HealthyLife Newsletter

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• Paper • Electronic

Total Health™ Program

Year long wellness programInterchangeable componentsCosts as little as $2.25 pepm

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Healthier at Home® Medical Self-Care Program

Physician Office Visits Annually

Total - to non federally employed, office based physicians

906 million

Approximately 3.1 visits/personSource: National Ambulatory Medical Care Survey-2008

Unnecessary Visits

25% or 227 millionSource: Dunnell, K. and Cartwright, C.

Medicine Takers, Prescribers and Hoarders

Average cost - $206/visitSource: Agency for Health Research & Quality (AHRQ) and Medical Expenditure Panel Survey (MEPS), September 2008

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Emergency Room Visits Annually

Total 119.2 million40.5 visits/100 personsSource: National Ambulatory Medical Care Survey - 2008

Unnecessary Visits55% or 65.5 millionSource: National Ambulatory Medical Care Survey - 2008

Average cost - $788/visitSource: Agency for Health research & (AHRQ) and Medical Expenditure Panel Survey (MEPS), September 2008

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Self-Care Guides Answer 4 Basic Questions

What is a real medical emergency?

When do I need to consult a physician?

Can I treat this illness myself?

What self-care procedures should I use?

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Medical Self-Care Booklets

Family -- English and Spanish Women -- English and Spanish Children Seniors’ Low Literacy Prenatal Students’ Emergency/First Aid Military Self-Care Guide Minding Your Mental Health

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Self-Care Guide Page Spread

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Personalization Options

Custom imprint New custom covers Inside front and back covers Center insert Add or subtract self-care topics Medical review New chapter Message reinforcement

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“The Lowe’s Health at Home® book was the reason I went to see my doctor and it saved my life.”

Jeff BilbreySales Specialist, Bloomfield Hills, MI

“Healthier at Home was a real lifesaver. It helped me to know my husband, Jay, was having a heart attack.”

Marijo Parsons

Pharmacy Supervisor

Aurora Medical Center

Milwaukee, WI

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HealthyLife® Self-Care Studies

* Return-on-Investment – The number of dollars saved for every dollar spent on the publication

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Lifestyle Classes & Guided Self-Help Kits

Smokeless® HealthyLife® Weigh Systematic Stress Management™

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AIPM – The Right Company

Customer care driven company

Our materials communicate & motivate

Proven implementation track record with all types of organizations

Documented Return on Investment

Customization specialists Economically priced products

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