Post on 20-Apr-2022
Presentation Design Mastery Workshop 25/09/2017
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Do you know the Do’s and Don’ts of a MEMORABLE presentation?
Presentation Design MasteryHOW TO STRUCTURE, DESIGN AND DELIVERMEMORABLE PRESENTATIONS
Jani Murphy
PowerPointWhat do you
use PowerPoint for?
“Death by PowerPoint” is so common it’s considered normal.
What does aDeath by PowerPoint
presentation look like?
Presentation Design Mastery Workshop 25/09/2017
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How do you feelafter enduring
Death by PowerPoint?
What are the costs to the organisation?
How can we create MEMORABLEpresentations?
EngageEngage
StructureStructure
DesignDesign
PlanPlan
EngageEngage
StructureStructure
DesignDesign
PlanPlan
Presentation Design Mastery Workshop 25/09/2017
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Understandyour audience
1What does your audience want?What does your audience want?
What’s their level of expertise? Understand the thinking preferences of your audience
Our thinking preferences underpin how we like to receive information.Ned HerrmannThe Whole Brain Business Book
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The left and right hemispheres have specialized ways of thinking
Breaks everything down into different elements
Considers the global and the whole
Reptilian
Limbic
Cerebral
The human brain is made up of 3 brains superimposed
Limbic
Cerebral
Left Right
There are 4 ways of knowing and we can think in all ways
What are your thinking preferences?
A Quadrant Well articulated ideasFacts/no fluffBrief, clear, concise info
D QuadrantOverview/big picture Use metaphorsFreedom to explore
B Quadrant Well structuredBe thoroughNo digressing
C Quadrant Open, informalExpressive body and voiceNo hidden agenda
How can you accommodate?
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Identify your purpose
2If you don’t know where you’re going, you’ll probably end up somewhere else.
Laurence J Peter“
You want to convince your
audience to take action
You want your audience to comprehend
your topic
You want your audience to enjoy your
presentation
To persuade? To inform? To entertain?
What’s the purpose of your presentation?
You want to convince your
audience to take action
You want your audience to comprehend
your topic
To persuade? To inform?
What’s the purpose of your presentation?
Establish the “What is”
Establish the “What if”
Craft your content into a
story
3
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Our brains like structure and stories have a clear structure that makes them easy to rememberand re-tell.
Content is king
Mind mapping works well.
Generate your content outside PowerPoint
Select only the content that closes the gap
Group your content into3 to 4 chunks
People learn better when information is presented in bite-size chunks.
The Segmentation PrincipleRichard Mayer
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Use the Story Template to help youestablish and thenclose the gap
People learn better when material is organised with clearoutlines and headlines.
The Signalling EffectRichard Mayer
Establish the Gap Establish the Gap
Establish the Gap Establish the Gap
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Bridge the GapKey Points(5 mins)
Bridge the GapExplanation
(15 mins)
D E
T A
I L S
Bridge the GapDetails
(45 mins)
Close the Gap
Now you are ready to open PowerPoint.
StructureStructure
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BALLROOM or BOARDROOM
EngageEngage
StructureStructure
DesignDesign
PlanPlan
Decide on design basics
4Remove slide junk
People learn better when extraneousmaterial is excludedrather than included.
The Coherence PrincipleRichard Mayer
Avoid standard templates
No branding/logos
No slide numbers, dates
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Use colour to communicateyour brand 3 to 4 core colours plus a
neutral colour
Use an industry image to identify a
colour palette
Use colour to create emphasis.
Contrast is important
Contrast is important
Contrast is important
Contrast is important
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Stick to standardfonts Serif fonts - Titles
Sans serif fonts - body text
Watch the kerning
Watch the kerning
How big?Create a visual
impact
5
The more visual the input becomes, the more likely it is to be recognized and recalled.
Picture Superiority Effect
One clear message per slide
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Don’t count your slides; just make your slides count.
Nancy Duarte“Use headlines not headings
Use STRONG visuals Alone time
Slide design by Garr ReynoldsPresentation Zen
Alone time
Respect ©.
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www.bigstock.com
What techniques do you need to know?
1 Pay attention to structure
Don’t overload the visual processing channel
People understand a multimedia explanation better when words are presented as narration rather than on slide.
The Cognitive Theory of Multi-media LearningRichard Mayer
verbal
visual
The mind processes informationin 2 channels
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Slides + Notes + Handout
Transformbullet point slides
Homelessness
• Between 2.3 and 3.5 million are likely to experience being homeless in a year
• 1.35 million of them are children
• 200,000 veterans may be homeless on a given night.
• 50% African‐American, 35% White, 12% Latino, 2% Native American, 1% Asian
Homelessness
Between 2.3 and 3.5 million people…
1.35 million are children
200,000 are veterans
How many experience being homeless?
Between 2.3 and 3.5 million people…
1.35 million are children
200,000 are veterans
SM
ERP Impact
• ERP impacts different people in different ways, depending on their role
• All Edison employees will directly experience at least some of the changes brought by ERP, including new ways to:– Process expense reports– Submit vacation requests– Register for training
• Even retirees, suppliers and vendors may experience changes
• The ERP program rolls out over several years, so not everyone will be impacted at the same time
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SM
ERP Impact
• ERP impacts different people in different ways, depending on their role
• All Edison employees will directly experience at least some of the changes brought by ERP, including new ways to:– Process expense reports– Submit vacation requests– Register for training
• Even retirees, suppliers and vendors may experience changes
• The ERP program rolls out over several years, so not everyone will be impacted at the same time
SM
Who will ERP impact?
• Different people in different ways• All Edison employees• Retirees, suppliers, vendors• Gradual roll-out
SM
Who will ERPimpact?
• Different people in different ways
• All Edison employees• Retirees, suppliers,
vendors• Gradual roll-out
SM
Who will ERP impact?• Different people in
different ways• All Edison employees• Retirees, suppliers,
vendors• Gradual roll-out
SM
Who will ERP impact?Different people in different waysAll Edison employeesGradual roll-out
You must have a diverse, quality networkContact members of your network
frequentlyLook for opportunities to promote
yourselfAttend relevant professional conferences
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How do you get new business?
You have to sit by the river for a very long time before a roast duck will fly into your mouth.
Guy Kawaski�
Press the flesh
To address a simple issue
For minimal distribution
With minimal collaboration
In a prefect world we woulduse email
speling
Punctuation,
CAPITALS
Contr’tions
Exclamations!!!!
Your subject must be
Descriptive
DThe subject line
should accurately reflect the content
of the email
Specific
SInclude enough
detail to distinguish the email from similar emails
Concise
CGet the message
across without unnecessary words
Action Oriented
AIf action is required, state it in the subject
line
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Create a cohesive design
6Use patterns to help your ideasstand out
Layout yourKey Points first
Structure
Design
Plan
Layout your Key Points first
Start with a logical structure
Think like a designer
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Then layout yourExplanation
slides
#1
Pay attention to structure
1 Pay attention to structure
Dumping is not conducive to learning
Only use movement if it adds meaning
How many experience being homeless?
Between 2.3 and 3.5 million people…
1.35 million are children
200,000 are veterans
DesignDesign
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EngageEngage
StructureStructure
DesignDesign
PlanPlan Set up a powerful opening
7
Create an impact with your opening slide
Email: Can’t live without itso
how do you live with it?
www.janimurphy.com 26 June 2014
Email: Can’t live without it so how do you live with it?
@
Start with something unexpected
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Email: Can’t live without it so how do you live with it?
@
Why do most PowerPoint presentations look the same?
Answer “Why this?” and “Why you?”
Plan for a memorable
delivery
8
Slides + Notes + Handout
Create a script and rehearse Change the stimulus frequently
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Audience attention starts to drop steadily at the 10 minute mark
Dr John MedinaBrain Rules
Give people time to process
People are more likely to grasp a new concept if given time to process itby talking, thinkingor writing about it; or applying the idea.
Dr Rich AllenHumane Presentations
Set up a confident close
9
Don’t close on a Q & A Align your close with your purpose
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Close the Gap - Persuasive
1 23
Close the Gap - Informational
1 2
Reinforce the key message. PlanPlan
PlanPlan StructureStructure
DesignDesign
EngageEngage
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Don’t keep it a secret!
Conventional PowerPoint= no engagement
A Quadrant Less detail
D QuadrantMore planning
B Quadrant More interaction
C Quadrant More evidence
What do you need to think about?
Make the jump
It’s worth it