PUBLICRELATIONS

PR, what is it?

The art & science of influence.

Strategically building goodwill.

What does it affect?

Who does it affect?

What is its power?

What can it do?

Move humanity forward.

Influence daily life decisions, down to thesweaters you wear to keep warm in the Syracuse cold.

Enable entire industry takeovers.

Renew self-esteem (while building brand trust).

Help us remember our most important values (while selling).

Help old things become new again.

(…the Wall Street Journal hopes)

…like reallllly hopes.

Raise awareness, change attitudes, impact behavior.

Drive economic value. Goodwill, a byproduct of PR, is literally quantified as amajor asset by some of America’s largest companies.

Company Goodwill valuation

Apple $4.6 billion

General Motors $1.4 billion

Estee Lauder $893 million

Facebook $17 billion

Nike $131 million

Whole Foods $708 million

Delta Air Lines $9.7 billion

But it’s only as effective as the

people who practice it.

You have the talent and the

power to shape the world.

Do you understand that?

Do you want that?

Do you care?

Focus.

Step up your game.