FINLAND AT DUBAI EXPO 2020

15.3.2019

WORLD EXPO

EXPO 2020 DUBAI

10/1/2019

DUBAI EXPO 2020

EXPO open 6 months, 20.10.2020 – 10.4.2021

Main theme ”Connecting Minds, Creating the Future”

Subthemes Mobility, Sustainability, Opportunity

First EXPO organized in Arabic world

Primarily Middle East, but also Africa and South-Asia

About 190 countries participating

Expecting 25 million visits

Expecting that over 70 % of visitors come from abroad

DUBAI EXPO 2020 MASTERPLAN

10/1/2019

DUBAI EXPO 2020 MASTERPLAN

10/1/2019

FINLAND’S PARTICIPATION

OperationsExhibitionPavilionBuilding

Partnersearch & Financing

Communications

PROCESS OF FINLAND’S EXPO PARTICIPATION

10/2018-10/2019-9/20208-11/2018 (-10/2020)

10/2019-4/20213/2019-9/2020

9/2018-4/2021

10/1/2019

Finland is participating in Dubai Expo with a 10 M€ budget, of which 50 % is covered by corporate financing

Total of over 40 companies and clusters (over 100 companies) have committed over 4,8 M€ financing

Participation operated by Business Finland, Commissioner General Severi Keinälä

Steering Committee has representatives of ministries (MEE, MoF, MoE) and business (Technology Industries and National Partners)

FINLAND AT DUBAI EXPO 2020

10/1/2019

National Partner > 500.000 € Very significant visibility in Finnish pavilion and communications program

Use of VIP and Conference Centre for 10 days

First priority in National Day and business delegations e.g. of President and Ministers

Key Partner > 100.000 € Significant visibility in Finnish pavilion and communications program

Use of VIP and Conference Centre for 5 days

Priority in National Day and business delegations e.g. of President and Ministers

Exhibition Partner > 50.000 € Visibility in Finnish pavilion and communications program

Use of VIP and Conference Centre for 1 day

Participation in National Day and business delegations e.g. of President and Ministers

OFFICIAL PARTNER LEVELS

10/1/2019

Partner’s contributions can be made in cash payments or ”in-kind” contributions

”In-kind” contributions can be any donated goods or services that lower the cost of the project

Contributions can be spread over four years (2018 – 2021)

PARTNERS CONTRIBUTIONS

10/1/2019

Event Partner 10.000 € Use of VIP and Conference Centre for 1 day

No guaranteed visibility in Finnish pavilion and communications program

Invitation to National Day events

In-Cooperation Partner – donation of goods or services Visibility of company’s products in Finnish pavilion or operations

No Use of VIP and Conference Centre

Invitation to National Day events

UNOFFICIAL PARTNER LEVELS

CORPORATE PARTNERS National Partners

KONE corporation, Konecranes ja Outotec

Key Partners

Wärtsilä Corporation, Fiskars Corporation, Nokia, Fortum, Isku, Collaprime, Metso Corporation, Valmet, Finnair, Haaga-Helia, iLOQ, Granlund, Genelec and Black Donuts Engineering and Education cluster

Exhibition PartnersHalton Group, Granite from Finland, Marinetek, Liana Technologies, Naava, Evergreen Farm Oy, VTT, Geological Survey of Finland GTK, STUK International, Posiva Solutions, FinNuclear, Finnish Water Forum, Business Oulu, Visit Finland travel cluster, Food from Finland cluster and Health Cluster

In-Cooperation Partners

Business Finland, Oras, Woodio, Lasilinkki, Acusta, Satu Nisu, Lehtovuori, Varjo, TwoSides Project Management

10/1/2019

FINNISH PAVILION

DUBAI EXPO 2020 MASTERPLAN

10/1/2019

8/20/2019

x

FINLAND AT DUBAI EXPO 2020

8/20/2019

10/1/2019

FINNISH PAVILION AT DUBAI EXPO 2020on 27.11.2018

DUBAI EXPO: FINNISH PAVILION

Tender for pavilion design, construction and dismantling was floated during summer 2018

Winner of tender was a consortium lead by Expo Mobilia AG, together with JKMM Architects, Factor Nova, Beyond Limits and Fivecurrents

10/1/2019

8/20/2019

DUBAI EXPO: FINNISH PAVILION

Pavilion has 2 levels: ground level general exhibition and second level VIP and conference area with a service and technical area in the Mezzaine level

Ground level / Exhibition level +0,000

Mezzanine level +4,930

Second level / VIP- and Conference level +8,840

EXHIBITION

Strategic goals

To promote both Finland and Finnish companies of different industry sectors before and during the Dubai Expo

For Country Branding

Building our country image

Adding Finland knowledge

For Participating companies

Promote business and company visibility in the Middle East

FINLAND’S KEY STRENGHTSUnchanged from year to year

Nature & Sustainable Development

Functionality & WellbeingEducation & Know-How

TRAVEL

Visit-Finland, Finnair

DESIGN & Consumer

Fiskars, Isku,

Naava, Food from

Finland

(Oras, Woodio,

Essis, Acusta,

Satunisu)

HEALTH

Cluster, Isku,

Business-Oulu, FFF,

Visit-Finland

EDUCATION

Haaga-Helia,

EducationFinland,

Isku

TECHNOLOGY INDUSTRIES

KONE, Konecranes,

Outotec, Wärtsilä,

Metso, Valmet, Black

DonutsTechnology,

VTT

ENERGY

Wärtsilä

Fortum, FinNuclear, VTT, GTK,

STUK, Posiva,

ICT & DIGITALI-

SATION

Nokia, iLOQ, Lianatech, VTT, Business-

Oulu, Collaprime,

(Varjo)

WATER

Finnish WaterForum,

Marinetek

SMART CITY

Wärtsilä,

KONE, iLOQ,

Metso, Granlund,

Halton, Marinetek, VTT, Nokia,Collaprime,

Energy companies

Nature & Sustainable Development

INNOVATIONS

SUSTAINABILITY

FINLAND PAVILION CONTENT

COMMUNICATIONS

01

0706

02

03

04

05

11

10

09

08

12

2019CIRCULAR ECONOMY

SMART CITY

ENERGY

FOOD, VISIT-FINLAND, HEALTH

PAVILION MAIN THEME OF COMMUNICATIONS 2019

WETEXSmart city

BF Roadshow

Press trip

Press trip

Press event

Press eventPress trip

8/20/2019

MORE INFORMATION

www.expo2020.fi

severi.keinala@businessfinland.fi

Tel. +358 40 594 9944

pirkko.autio@businessfinland.fi

Tel. +358 50 3967 519