Post on 26-Jun-2020
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Unruly and comScore
A Beautiful Friendship
Ian Forrester – Global SVP, Insight
UnrulyX and UnrulyEQ
SSP Data and Insight
Unruly and comScore are BFFs!
Unruly and comScore are BFFs!
Build a custom entity!
Ad network and SSPAggregate publishers’ reachUnruly – Potential Reach
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Open Web
UK Total – the Open Web is Vast
A large number of total views take place outside of YouTube & Facebook
Youtube.com & Embedded YouTube Player
Open Web
41.9% Views
11.4% Views
46.7% Views
Source: comScore Video Metrix, July 2017, ads and content video views
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Unruly media reach
Global Audience – Unruly
1.90bnUnique Monthly Internet Users
1.25bnUnique Monthly Internet Users
Unruly Monthly Potential Reach: 1.25bn (66%)
Source: comScore MMX, Multiplatform, WW, July 2017
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Source: comScore MMX, Multiplatform, WW, July 2017
Global Audience – Unruly
How does Unruly compare?U
niq
ue
Mo
nth
ly V
isit
ors
(m
)
Unruly’s potential reach farexceeds competitors:
vs. YouTube +77%
vs. Facebook +74%
vs. Teads +57%
vs. Twitter +785%
vs. Sharethrough +552%
1.3
0.7 0.70.8
0.1 0.20
0.2
0.4
0.6
0.8
1
1.2
1.4
Unruly YouTube Facebook Teads Twitter Sharethrough
UK Audience – Unruly
Source: comScore MMX, Multiplatform, UK, July 2017
Unique Monthly Internet Users Unique Monthly Internet Users
Unruly Monthly Potential Reach: 40.8m (80.8%)
50.5m 40.8m
v
Source: comScore MMX, Multiplatform, UK, July 2017
Un
iqu
e M
on
thly
Vis
ito
rs (m
)
Unruly’s potential reach exceeds competitors:
vs. Facebook +96.2%
vs. Twitter +53.2%
UK Audience – Unruly
How does Unruly compare?
40.8 39.7
22.7
0
5
10
15
20
25
30
35
40
45
Unruly Facebook Twitter
UK Males: 18-34 – Unruly
v
Unique Monthly Internet Users Unique Monthly Internet Users
Unruly Monthly Potential Reach: 7.8m (99.4%)
7.8m 7.8m
Source: comScore MMX, Multiplatform, UK, July 2017
7.8
4.3 4.1 4.2
2.7
0
1
2
3
4
5
6
7
8
9
Unruly YouTube Facebook Teads Twitter
Unruly’s potential reach farexceeds competitors:
vs. YouTube +82.2%
vs. Facebook +88.5%
vs. Teads +85.1%
vs. Twitter +187.6%
Un
iqu
e M
on
thly
Vis
ito
rs (m
)
UK Males: 18-34 – Unruly
How does Unruly compare?
Source: comScore MMX, Multiplatform, UK, July 2017
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Duplication analysis
Use Unruly to deliver incremental reach of42.3m unique visitors in the United States
Source: comScore MMX Audience Duplication Report – Unruly vs YouTube, July 2017
167.1m
42.3m44.4m
Use Unruly to deliver incremental reach of42.6m unique visitors in the United States
Source: comScore MMX Audience Duplication Report – Unruly vs Facebook, July 2017
166.8m
42.6m30.2m
Use Unruly to deliver incremental reach of27.9m unique visitors in the United States
Source: comScore MMX Audience Duplication Report – Unruly vs Teads, July 2017
181.5m
27.9m37.9m
Unrivalled reach in the US
comScore Plan Metrix Nov 2017
82%Of W45-54 who
consider themselves fashion
conscious
Unruly reaches
Unruly reaches
91.3%Of W45-54 who
purchased clothing in the past 6 months
Unruly reaches the most sports fanatics on the internet
comScore Segment Metrix Nov16
97%Unruly reaches
of Sports Fanatics
More than: Yume, Teads, Facebook, Virool, and Sharethrough
Double the amount compared to YouTube
Unruly reaches more Tech Enthusiasts than Twitter and YouTube combined!
MEDIA PROPERTIESHeavy (Technology)
(UVs)
Heavy (Technology) (% Reach)
Unruly 30 MM 95.3%
YuMe 29 MM 93.5%
Teads 28 MM 89.9%
Tremor 26 MM 82.8%
Facebook 23 MM 73.8%
Virool 23 MM 73.8%
Sharethrough 22 MM 70.0%
YouTube 19 MM 61.5%
Twitter 8 MM 26.7%
95%Unruly reaches
of Tech Enthusiasts
comScore Segment Metrix Nov16
Unruly reaches more Car Buffs than Facebook and Twitter combined
96%Unruly reaches
of Auto Enthusiasts
More than: Yume, Teads, YouTube, Facebook, Virool, and Sharethrough
comScore Segment Metrix Nov16
ConclusionsBuild your own entity
Size your market
Prove your worth vs. competitors
Illustrate your reachamong standard andcustom audiences
And finally…Love comScore!
Ian Forrester – Global SVP, Insight