Purchase Decision

Review

Web Rooming

Online Search

Online Advertising

Search Discovery Coupons

Discounts

Comparison Shopping

Retail Environment

Show Rooming

Customer Service

Traditional Advertising

In Store PC

Mobile

81.4%

46.1%

14.8% 15.3% 10.9%

7.4%

18,656 21,577

24,573

2,284

3,911 5,105

- 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 8,500 9,000 9,500 10,000

-

5,000

10,000

15,000

20,000

25,000

30,000

2016 2017 2018F

2020 2021 2022 2023 2024 2025