Power of Social Media

Rajendra M. ShendeUnited Nations Environment Programme

Can it be leveraged to

Protect and sustain the Natural Capital ?

AMS, Hanoi24 May 2011

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THE NEWS THE NEWS THE NCOPENHGEN CLIMATE FUNDCANCUN CLIMATE FUND NAGOA BIODIVERSITY TARGETS BONN PREPERATORY MEETING MONTREAL YET ANOTHER MEETING DURBAN NEXT MEETING NEW DELHI TECHNOLOGY TRANSFER MADRID IPCC REVIEW OF FAILURE BONN NATIONAL INVENTORY COPENHAGEN MEETING HIJACKED CANCUN WHAT WAS ACHIEVED LATE NIGHT NEGOATIATIONS LULUFAC NAMA MILENNIUM DEVELOPMENT GOALS PART ACHIVED LOT TO BE DONE RIO+20 KYOTO+15 STOCKHOLM+40 DEFORRESTATION DESSERTIFICATION EMISSION TRADING CDM COP MOP COP MOP CERS TAR FAR COPENHGEN CLIMATE FUND CANCUN CLIMATE FUND NAGOA BIODIVERSITY TARGETS BONN PREPERATORY MEETING MONTREAL YET ANOTHER MEETING DURBAN NEXT MEETING NEW DELHI TECHNOLOGY TRANSFER MADRID IPCC REVIEW OF FAILURE BONN NATIONAL INVENTORY COPENHAGEN MEETING HIJACKED CANCUN WHAT WAS ACHIEVED LATE NINGHT NEGOATIATIONS LULUFAC NAMA MILENNIUM DEVELOPMENT GOALS PART ACHIVED LOT TO BE DONE RIO+20 KYOTO+15 STOCKHOLM+40 DEFORRESTATION DESSERTIFICATION EMISSION TRADING CDM COP MOP COP MOP CERS TAR FAR OBAMA ARRIVES USA NON RATIFICATION RUSSIA CANADA

GHG emissions increased by 25% from 1990 to 2004

Total GHG emissions

0

5

10

15

20

25

30

35

40

45

50

55

60

1970 1980 1990 2000 2004

GtCO2-eq/yr

…could increase by 90% by 2030

Increase of atmospheric carbon dioxide

Carbon dioxide levels have risen by 30% in the last 200 years.

The IPCC projects that, if unchecked, atmospheric carbon dioxide concentrationswill range from 650 to 970 ppm by 2100.

2000-about 365 ppm

GHG Emissions In Future

2010 Insurance Losses

$37 billion from 2009

average $35 billion for 10 years

950 with 90 percent related to

weather

Ref: Munich Re, the world’s biggest reinsurer.

Text Books to be amended Historical Action

CFCs now in History Books

“Perhaps the single most successful international environmental agreement to date has been the Montreal Protocol,

in which states accepted the need to phase out the use of ozone-depleting

substances”

“We the Peoples: the Role of the United Nations in the 21st Century”, 2000, pg 56

Montreal Protocol is Working

Montreal Protocol is Working

Millenium Development Goals……Report of UN 2007

……20 years after the 20 years after the Montreal Protocol Montreal Protocol

signed signed Demonstrates what can Demonstrates what can

be achieved when be achieved when countries act together countries act together

and in concerted way to and in concerted way to resolve global resolve global

environmental problemsenvironmental problems

UNPARALLEL COOPERATIONFinancial Assistance to Developing Countries

2010 Antarctic Ozone Hole

• The white line at 220 DU shows the edge of the ozone hole– We call this low ozone

region the ozone hole because it is roughly circular (like a donut hole), and it suggests a hole (although 100% of the column is not lost).

Image from ozonewatch.gsfc.nasa.gov

2010 Antarctic Ozone Hole

• Before 1979, values of 220 DU were not observed over Antarctica.

• On this image, the ozone hole covers a surface area of 22.2 million square kilometers (N. America = 9.5 M mi.2)

• 118 DU minimum on 1 October 2010

• 2010 is the smallest ozone hole since 1990 and the highest minimum since 1988 (except for 2002- major warming).

• 2010 is a below average ozone hole for these current high ODS levels.

Image from ozonewatch.gsfc.nasa.gov

Bail out by the Bail out by the Montreal Protocol…Montreal Protocol…

5 to 6 times the emissions 5 to 6 times the emissions reduction target under the Kyoto reduction target under the Kyoto

ProtocolProtocol

++

BURDEN

__

19921987 1997

Ref: OzonAction

Social & economic Cost

TECHNOLOGY FOSTERING: EFFICIENCY GAINS

Experience of Montreal Protocol

BENEFITS

Year

Latin America & the Caribbean

Africa West Asia

Asia & the Pacific

Regional Delivery

Europe & Central Asia

ROAP

ROA

ROWAROLAC

ECA

MLF

Regional networks

OzonAction Programme

LET US BE RESPONSIVE TO EMERGING CHANGES

It Is not the strongest It Is not the strongest species species

that survive, that survive, nor the most intelligent, nor the most intelligent,

but the ones but the ones most reponsive to most reponsive to

changechange

- Charles Darwin- Charles Darwin

January 27, 2011|CNNSocial media @ the front line in Egypt As in Tunisia, the protest movement in Egypt is taking advantage of social media to communicate, inform and organize. Despite attempts to block Twitter, Facebook and other sites (the government denies it was responsible), a Facebook page devoted to Friday's planned protests had more than 80,000 followers as of 2 p.m. ET Thursday, compared with some 20,000 the previous day.

WHERE are WE headed ?

If we do not change If we do not change our directionour direction

We are likely to end up We are likely to end up Where we are headedWhere we are headed

-A Chinese -A Chinese proverbproverb

Natural Disasters

HCFCs production-Global (in ODP tonnes)

The increasing trend of HFC demand up until 2018, with China driving global demand. The 900,000 tons that will make up

global HFC demand in 2018 is equivalent to over 2 Gt CO2 eq

IT Enabled Low Carbon Economy

There are still tasks that lie There are still tasks that lie ahead ahead

Keep Walking….Keep Walking….

--Mongolian NomadMongolian Nomad

rajendra.shende@unep.orgwww.unep.org/ozonaction