POUNCE, PAUSE, NURTURE, WAIT? [INBOUND 2014]

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Transcript of POUNCE, PAUSE, NURTURE, WAIT? [INBOUND 2014]

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Pounce, Pause, Nurture or Wait?

1 Second? 1 Hour? 1 Year? …or Forget?

Mike Damphousse @damphoux

CEO/CMO, Green Leads

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? What was the last business related web page you filled out a form on?

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Don’t Remember?

That’s what prospects do when you call them back.

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5 Years Ago

InsideSales.com/MIT

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2 Fundamental reasons your sales team isn’t getting the results you expect and need

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snail’s pace

Companies don’t respond FAST enough or PERSISTENT enough to sales leads

Source: Insidesales.com & Havard Business Review

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Disturbing Stats

1 Phone Call

0.9 Emails

42 Hours

51.4% Never Even Followuphttp://md.gl/mitstudy

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WAIT…forget about it

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Nurture…1 Year, good luck

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Pause…1 Hour, missed them

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POUNCE100x more able to contact a lead

in the first 5 min vs even a 30 min wait

Instant CRM Assignment & Notification

TIP #1

Measure Response Time and Connects

TIP #2

PersistTriple Dial atHot Times of Day

TIP #3

http://md.gl/3hourlunch

Local Number Presence

TIP #4

Use Web Visit Monitoring and Email Open Tools

TIP #5

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