portfolio - Label Consciouslabelconscious.org/WayneHarrison_Portfolio.pdf · DeLorean 8 Betraying...

portfolio

yoüvi

The Future of Drones

44The Red Book

Academy of Art University Graduate School of Graphic Design Fall 2019

Published by Wayne Harrison for MFA Graphic Design Thesis, instructed by Phil Hamlet, Jeremy Stout, Dave Gotwald and Carolina DeBartolo at the Academy of Art University, San Francisco.

Printed and bound by Blurb. Title typeface: Nunito SemiBold Text typeface: Nunito Light

No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise without the express written permission of the publisher.

Back to DeLorean

8Betraying Passion

Table of Contents

The Absence of Color

Graphic design synthesizes message and form to create meaning.

8 9Wayne HarrisonBack to DeLorean

Back to DeLorean

Project DescriptionThis project is about reviving a dead or fadng brand and bringing it back to life using modern branding. The intent is to find a way to engage with the audience and regain their interest in the brand.

Project Concept/Design GoalsThe goal of the brandmark is to connect with roadways or a racetrack and feel like a refined version of the original logo. Red is used as a departure from the classic DeLorean stainless steel body because it is associated with speed and power. Completed

Spring, 2014

DisciplinesBrandmark design Product design

Kind of ProjectIdentity1

DELOREANa

DELOREANc

DeLoreanb

DELOREAN

DELOREANa

DELOREANc

DeLoreanb

DELOREAN

DELOREANa

DELOREANc

DELOREAN

DELOREAN1b-2

DELOREAN1b-1

DELOREAN1c-1

DELOREAN1b-3

DELOREAN1a-3

DELOREAN1a-2

DELOREAN1a-1

DELOREAN9a-2

DELOREAN9b-2

DELOREAN9a-1

DELOREAN9b-1

DELOREAN7b-1

DELOREAN7a-1

DELOREAN1b-2

DELOREAN1b-1

DELOREAN1c-1

DELOREAN1b-3

DELOREAN1a-3

DELOREAN1a-2

DELOREAN1a-1

DELOREAN9a-2

DELOREAN9b-2

DELOREAN9a-1

DELOREAN9b-1

DELOREAN7b-1

DELOREAN7a-1

DELOREAN1b-2

DELOREAN1b-1

DELOREAN1c-1

DELOREAN1b-3

DELOREAN1a-3

DELOREAN1a-2

DELOREAN1a-1

DELOREAN9a-2

DELOREAN9b-2

DELOREAN9a-1

DELOREAN9b-1

DELOREAN7b-1

DELOREAN7a-1

DELOREAN1b-2

DELOREAN1b-1

DELOREAN1c-1

DELOREAN1b-3

DELOREAN1a-3

DELOREAN1a-2

DELOREAN1a-1

DELOREAN9a-2

DELOREAN9b-2

DELOREAN9a-1

DELOREAN9b-1

DELOREAN7b-1

DELOREAN7a-1

DELOREANDELOREAN delorean

DeLorean DELOREAN1b-1

DELOREAN9b-2

16 17Wayne HarrisonBack to DeLorean THE DELOREAN BRAND 3534 BRAND EXTENSION

DeLorean Watch with running applications.

Enlarged feature applications.

DeLorean WatchSince the DeLorean has created the most technologically advanced sports car to date, why not offer an entirely new way to control and interact with the car?

This wristband is running a modi-fiedversionofApple’siOSandis fully integrated with the Apple ecosystem. Applications can be downloaded and updated through the Internet or cellular network.

The entire outside surface and edges are covered with an OLED screen placed over a graphene band.Thebenefitoftheentirevis-ible surface being viewable as a screen is that the interface is com-pletely dynamic—the wristband has no physical buttons.

The container is adapted from the honeycomb array concept used for the180˚campackaging.

Wristband bottom clasp. DeLorean watch packaging.

DeLorean WatchThe DeLorean watch is designed to control and interact with the DMC-30.

The entire outside surface and edges are covered with an OLED screen placed over a graphene band. The benefit of the surface screen is that the interface is completely dynamic — the wristband has no physical buttons.

THE DELOREAN BRAND 3534 BRAND EXTENSION

DeLorean Watch with running applications.

Enlarged feature applications.

DeLorean WatchSince the DeLorean has created the most technologically advanced sports car to date, why not offer an entirely new way to control and interact with the car?

This wristband is running a modi-fiedversionofApple’siOSandis fully integrated with the Apple ecosystem. Applications can be downloaded and updated through the Internet or cellular network.

The entire outside surface and edges are covered with an OLED screen placed over a graphene band.Thebenefitoftheentirevis-ible surface being viewable as a screen is that the interface is com-pletely dynamic—the wristband has no physical buttons.

The container is adapted from the honeycomb array concept used for the180˚campackaging.

Wristband bottom clasp. DeLorean watch packaging.

180˚ cam

DMC-30

180˚ cam

DMC-30

DeLorean 180˚ cam is able to function as a stand-alone device.

DeLorean 180˚ cam packaging.

180˚ cam

DMC-30

DeLorean 180˚ camA natural extension for a high-tech brand like DeLorean is to create an irresistible accessory (licensing the latest technology from GoPro) for capturing the amazing experience of being behind the wheel of the new DMC-30.

This 4K digital camera shoots a 3D ora180˚viewoftheroadinfrontof the car (hence the name of the camera…) The camera snaps into

a mount on the windshield side of the rearview mirror.

Power and data are transmitted through the mirror mount and the camera is controlled from the car dashboard or DeLorean watch.

Packaging uses a clear acrylic top in a shape that mimics the honey-comb array of the photovoltaic cells that line the DMC-30’s body.

DeLorean 180˚ cam attached to mount on rearview mirror of the DeLorean DMC-30.

180˚ cam

DMC-30

180˚ cam

DMC-30

DeLorean 180˚ cam is able to function as a stand-alone device.

DeLorean 180˚ cam packaging.

180˚ cam

DMC-30

DeLorean 180˚ camA natural extension for a high-tech brand like DeLorean is to create an irresistible accessory (licensing the latest technology from GoPro) for capturing the amazing experience of being behind the wheel of the new DMC-30.

This 4K digital camera shoots a 3D ora180˚viewoftheroadinfrontof the car (hence the name of the camera…) The camera snaps into

a mount on the windshield side of the rearview mirror.

Power and data are transmitted through the mirror mount and the camera is controlled from the car dashboard or DeLorean watch.

Packaging uses a clear acrylic top in a shape that mimics the honey-comb array of the photovoltaic cells that line the DMC-30’s body.

DeLorean 180˚ cam attached to mount on rearview mirror of the DeLorean DMC-30.

DeLorean 180 ̊ camThis 4K digital camera shoots a 3D or a 180 ̊ view of the road in front of the car. The camera snaps into a mount on the rearview mirror. The camera is controlled from the DMC-30 steering wheel or the DeLorean watch.

20 21Wayne Harrison

2The Absence of Color

The Absence of Color

Project DescriptionThis project was about investigating the definition of experimentation with typography and integrate its practice into our work. Desired outcomes include: pushing conceptual skills to new levels, taking risks using any materials necessary, and explore a theme based on a color. The goal was to examine old conceptions about what type is capable of.

Project Concept/Design GoalsI chose the color white because it is not a color in the traditional sense. White (and black) do not have wavelengths like other colors in the visible spectrum. White is seen when all other wavelengths of light are reflected back to the viewer. This seemed like an interesting starting point to explore experimental typography based on a color.

CompletedFall, 2012

DisciplinesTypography

Kind of ProjectExperimental typography

22 23Wayne HarrisonThe Absence of Color

T I T L E

Chill Out

T Y P E FA C E A N D T E C H N I Q U E

Cutout letters based on Avenir 95 Black and frozen in several layers of ice.

D E S C R I P T I O N

The concept is to evoke the icy feeling of isolation.

UPDATE WITH PROJECT NAME26 27Wayne Harrison

32 33Wayne HarrisonBetraying Passion

Betraying Passion

Project DescriptionIn this class we spent the term creating multiple deliverables for a film festival. The basis for the festival is to focus on one director and a selection of his or her movies. The goal is to develop a concept based on the movies and build an identity that can be applied to all of the festival materials.

CompletedSpring, 2013

DisciplinesFilm Festival

Kind of ProjectIdentity

Project Concept/Design GoalsI chose Oliver Stone after seeing similar emotional themes within many of his movies. Greed could be thought of as a form of passion that has moved in ways that cause more harm than good. Passion could also have negative consequences if taken to extremes. Passion was at the root of character actions across all of the movies that were selected for the festival. In the end, passion or greed betrayed them, often with dire consequences.

Embarcadero Center Cinemas, San Francisco

AN OLIVER STONE FILM FESTIVAL

Wall Street Any Given Sunday Wall Street: Money Never Sleeps Alexander PlatoonAUGUST 9–11, 2013

1 OLIVER STONE, POSTER AND TICKETS, GR 612 — WAYNE HARRISON WAYNE HARRISON — OLIVER STONE, POSTER AND TICKETS, GR 612 2

idealism and morality in film

Oliver Stone Film FestivalWall Street. Any Given Sunday. Wall Street: Money Never Sleeps. Alexander. Platoon.

EMBARCADERO CENTER CINEMAS, SF

AUGUST

9–11

AUGUST

9–11

AUGUST

9–11

AUGUST

9–11

Wall Street. Any Given Sunday. Wall Street: Money Never Sleeps. Alexander. Platoon.

AUGUST

9–11

Wall StreetAny Given Sunday Wall Street: Money Never Sleeps Alexander Platoon

Embarcadero Center Cinemas 1 Embarcadero Center San Francisco

AUGUST 9–11, 2013Wall Street Any Given

SundayAlexander PlatoonWall Street:

Money Never Sleeps

AUGUST 9–11, 2013 EMBARCADERO CINEMAS, SF

OLIVER STONE FILM FESTIVAL

Idealism and morality in filmAn Oliver Stone Film Festival

An Oliver Stone Film Festival

BETRAYING

idealism and morality in filmAN OLIVER STONE FILM FESTIVAL

AN OLIVER STONE FILM FESTIVAL AN OLIVER STONE FILM FESTIVAL

EMBARCADERO CENTER CINEMAS 1 EMBARCADERO CENTER SAN FRANCISCO

Platoon

SUN 11 AUG 2pm

Admit One$15.00

Wall Street

Fri 9 August 8pm

Any Given Sunday

SAT 10 AUG 12pm

Admit One$15.00

Wall Street:Money Never Sleeps

SAT 10 AUG 3pm

Admit One$15.00

Alexander

SAT 10 AUG 7pm

Admit One$15.00

44 45Wayne HarrisonThe Future of Drones

The Future of Drones

Project Concept/Design GoalsThe concept was to work with a topic that is focused on the future. The design goals were to use the grid to explore ways of placing type consistently.

DisciplinesTypography

Kind of ProjectBooklet

Project DescriptionThe goal of this project is to create a small book similar to Chapbooks that were freely passed out on the streets of Europe between 1500–1800.

These books were typically between 8 and 24 pages in length and contained a mix of poems and stories.

52 53Wayne Harrisonyoüvi

DisciplinesIdentity

Kind of ProjectIdentity Augmented reality interface

Project Concept/Design GoalsCreating a brand identity started with naming and then worked to develop a signature. The identity was applied to a head’s up display system projected in front of a car windshield (utilizing augmented reality). Posters promoting the service were created along with a brochure explaining it’s features.

yoüvi

Project DescriptionThe goal was to study the history of branding and use that information to create a new identity.

62 63Wayne Harrison

E–MAIL DRIVE

yoüvi

DIRECT ACCESS

MOBILE LIVE

PARKING FINDER

TEXT TO SPEECH SOS/DIRECT HELP

WEATHER

HISTORIC MARKS DEVICE SYNC

REALITY VIEW

TO DO LIST ROUTE

Route1

FRIEND FINDER

64 65Wayne HarrisonThe Red Book

The Red Book

Project DescriptionThis project was aout redesigning select spreads from an existing coffee-table-like book (the book must be larger than 7”x10”). The redesign must explore a variety of spreads containing: text and images, text only, and image only.

Project Concept/Design GoalsThe recently published (2009) The Red Book is comprised of two sections. One with art and one with text commenting on the art. The concept is to combine the two sections together. This makes it possible to read the commentary and view the art at the same time. The intended audience is students.

CompletedFall, 2011

DisciplinesBook design Typography

Kind of ProjectBook redesign

portfolio - Label Consciouslabelconscious.org/WayneHarrison_Portfolio.pdf · DeLorean 8 Betraying...

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