Post on 28-Nov-2014
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W W W . A U R E A I D . C O M
B r a n d I d e n t i t y | I n t e r i o r D e s i g n | C o m m u n i c a t i o n s
there’s a solution for everything|almost.
Foreword|It is believed to be Leonardo da Vinci who first called it the “Aurea
section”, in Latin, the golden mean. Renaissance artists used the Golden Mean extensively in their paintings and sculptures to achieve balance and beauty. The golden ratio (symbol is the Greek letter “phi”) is a special number approximately equal to 1.618 that appears many times in geometry, art, architecture and other design areas. This is the starting point of our company and our projects, ART is the source of our inspiration. In simple terms, we are inspired by the Aurea philosophy to bring balance and harmony to brands and communications.
Our ispiration:
A.G. Fronzoni |
Achille Castiglioni |
Air |
Alan Fletcher |
Leonardo Da Vinci |
Andy Warhol |
Bruno Munari |
Enzo Mari |
Gabriele Talarico |
Alessandro Manzoni |
Gaetano Pesce |
Henri Toulouse Lautrec |
Jean Nouvel |
Kubrick |
Magritte |
Massimo Vignelli |
Michelangelo |
Mies Van Der Rohe |
Miles Davis |
Philippe Stark |
Renzo Piano |
Royksopp |
Cartier Bresson |
Soul Bass |
Picasso |
Tanaka Ikko |
Thievery Corporation |
Victor and Rolf |
Wim Wenders | Sectio | INTRODUCTION
8 | | 9
|the projectsin this bookand the pageswhere you can find them.
Table of Contents |
About Us | 10
What We Do | 12
Client Servicing | 14
Our Process | 16
Communications | 18
Print | 24
Design | 56
Web | 84
Art | 94
Social Responsability | 104
Talk to us | 106
Sectio | SUMMARY
10 | | 11
about us|great ideastraveleverywhere.
Aurea is an UAE based full service design
& communications boutique owned
and run by a three creative independent
European professionals with a proven
record of satisfied clientele in their
specific operating fields.
Aurea’s founding managing partners
are not only passionate about what they
do but also bring in 40 years combined
professional experience operating
between Europe and the UAE.
We create engaging brand
communications through creative
design and strong relationships.
Our company understands that image
is the face & soul of your business
or brand. Not only it needs to attract
the right target markets but it must
communicate effectively with all its
stakeholders, sending out messages
about what your business stand for, its
values, mission, vision and commitment
to the community where it operates.
Portfolio | AUREA I Identity Design Comms
Sectio | OUR GROUP
Specimens|COMMS | PRINT | DESIGN | WEB | ART
12 | | 13
Aurea takes an unique creative and
transparent approach to your Identity,
Design and Communication needs.
Why? We create and develop brands,
make them stand out to succeed in an
ever crowded corporate world.
While there is no a single recipe for a
successful brand we have all the tools
and ingredients to turn it into a reality.
Every detail counts and each field
of design is given the importance
deserved, from corporate image,
graphic designing processes ,
advertising, web design to below
the line services.
Aurea delivers complete integrated end
solutions resulting in simple, elegant
and unique concepts. We believe in non
traditional design to deliver results tailor
made to the needs of each customer.
We work directly with our clients to
meet their needs in:
Brand Identity: Corporate Identity, logo
design, signage design, publications,
stationary, newsletters, brochures,
collaterals, packaging, brand guidelines,
web design and development.
Interior Design: F&B, hospitality,
corporate, retail, exhibit design, set up
design, Project Management.
Communications & digital solutions:
Marketing/Integrated Communications,
research and strategy, PR/media
relations (online/offline), Social media/
Community Management /training, Blog
sets up and content curation, full event
management, copyrighting, promotion,
reputation management, Corporate
Social responsability/community
relations, film & photography.
what we do|we create what you wish existed.
Portfolio | AUREA I Identity Design Comms
Sectio | OUR MISSION
Specimens|COMMS | PRINT | DESIGN | WEB | ART
14 | | 15
client servicing|time expentgetting to know you.
Without doubt it is our own approach to
client servicing that sets us part from
the rest. In our mind, communication
& process are the two elements key
to any successful project, a procedure
that we describe in the below ad
hoc infographic. You will find a quick
overview of what to expect at every
step of the way going from the initial
meeting through to the launch or
delivery.
Research, inspiration and mood are all
part of the creative process followed
by our team. Our aim is to make every
single project an unique venture that
offers endless possibilities to everyone
involved.
1. Meet the client
2. Research
3. Sketch
4. Concept development
5. Present
6. Revise and review the concept
7. Launch
Portfolio | AUREA I Identity Design Comms
Sectio | OUR PROMISE
Specimens|COMMS | PRINT | DESIGN | WEB | ART
16 | | 17
our processmeet research conceptsketch
RESEARCHWe research your industry and your competitors online & offline. This is done to ensure you get the best solution possible.
SKETCHWe start sketching out our initial ideas which will be kept open to modifications in light of new findings or creative input.
CONCEPTSWe develop our first draft of concepts. Three concepts is the general norm however it will differ from project to project.
PRESENTWe introduce our best concepts to you explaning why we believe they will be successful and how to implement them.
REVISEWe ask you to choose the one concept that bestrepresents your company and focus on that one.Then we revise the concept to tailor it to the goals set for the project.
DELIVEROnce the revised version is approved, files are delivered to you.
LAUNCHWE all team up to consistently let the world know about the project in hand.
STEP 1 STEP 2 STEP 3 STEP 4 CONCEPTSSKETCHMEET
STEP 5 STEP 6 STEP 7 STEP 8 LAUNCHDELIVERREVISEPRESENT
RESEARCH
present deliver launchrevise
MEETWe meet to learn more details about the project: the task at hand, your business/brand and the goals & SMART objectives.
Aurea thinks outside the box and
discusses options clients might not
have considered. Client participation is
encouraged throughout the project.
Consistent and regular reporting is key
to maintaning an excellent working
rapport with each customer.
18 | | 19
Communications|Strong simple ideas travel everywhere. Mastering the art of
communications takes much more that experience. It requires passion for human relations, a flair for PR, an obsession for spot-on image as well as a drive for excellence and perfection. At Aurea, we are born communicators, advocates of an integrated approach to communications and firm believers in community outreach.
Companies we have worked for |
Bena German Emirati Company | Abu Dhabi
Assisi Endurance Lifestyle | Italy, UAE
J. Walter Thompson | Dubai
Qatar Tourism Board | Dubai
Simply Organic | Italy, Dubai
Human Appeal International | Dubai
Companies we have collaborated with |
Dubai Tourism Commerce & Marketing | Dubai
Spanish & Italian Embassies | UAE
Dubai Sports Council | UAE
Abu Dhabi Media Company/ Dubai TV/MBC/Rai TV | UAE, Italy
Emirates Equestrian Federation | UAE
Jumeirah International | UAESpecimens|COMMS | PRINT | DESIGN | WEB | ART
20 | | 21
Project | Social Media
Project | Social Media
Class|Communications
Portfolio | AUREA I Identity Design Comms
22 | | 23
Client | Bena German Emarati Company
Project | Cityscape Exhibition
Client | Assisi Endurance Lifestyle
Portfolio | AUREA I Identity Design Comms
24 | | 25
Print |The dream is still alive. Despite the growing popularity of digital
media, print has managed to survive. Strong ideas and great design rule the creative experience. Defined by Aurea as the process of potraying creativity on paper, our professionals have contributed to books, magazines, posters, signage, newsletters, brochures, packaging and other marketing collaterals.
We worked for |
Pirelli Re Franchising | Italy
Europe Assistance | Italy
Mondadori | Italy
A4 Highway | Italy
Arteberry | Dubai
AicDelco | Dubai
Aermec | Italy
Capricci | Doha
MomoDesign | ItalySpecimens|COMMS | PRINT | DESIGN | WEB | ART
26 | | 27
Client | Pirelli Re
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
28 | | 29
Client | Virtualize
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
30 | | 31
Client | Virtualize
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
32 | | 33MUSIC IS HAPPENING
Client | Arteberry
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
34 | | 35
Client | Arteberry
Project | Company Profile
Class|Print
Portfolio | AUREA I Identity Design Comms
36 | | 37
Client | Aurora
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
38 | | 39
Client | Signature Gallery
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
40 | | 41
Client | Slash Video
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
42 | | 43
Client | Capricci Gelato
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
44 | | 45
Client | Numbs
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
46 | | 47
Client | Bocconi University
Project | Magazine
Class|Print
Portfolio | AUREA I Identity Design Comms
48 | | 49
Client | Sycomore
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
50 | | 51
Client | MTA Architecture
Project | Brand Identity
Class|Print
Portfolio | AUREA I Identity Design Comms
52 | | 53
Project | Advertising
Class|Print
Portfolio | AUREA I Identity Design Comms
54 | | 55
56 | | 57
Design|C reating unique brand personalities. Design is the language
an artist uses to communicate with the world. Destiny in our hands, fate in your eyes, design is also defined as a ‘roadmap or a strategic approach for someone to achieve a unique expectation.
We worked for |
Numbs louge bar | Italy
Aermec | Italy
Yahsat | Dubai
Emaar | Dubai
Signature Gallery | Abu Dhabi
Meiff | Aby Dhabi
Europe Assistance | FranceSpecimens|COMMS | PRINT | DESIGN | WEB | ART
58 | | 59
Client | Capricci
Project | Gelato Shop
Class|Design
Portfolio | AUREA I Identity Design Comms
60 | | 61
Client | Numbs
Project | Total Design
Class|Design
Portfolio | AUREA I Identity Design Comms
62 | | 63
Client | Arteberry
Project | Exhibiton Stand
Class|Design
Portfolio | AUREA I Identity Design Comms
64 | | 65
Client | Arteberry
Project | Interior Design Office
Class|Design
Portfolio | AUREA I Identity Design Comms
66 | | 67
Client | Sigrature Gallery
Project | Art Gallery
Class|Design
Portfolio | AUREA I Identity Design Comms
68 | | 69
Client | Body Smart Gym
Project | Interior Design
Class|Design
Portfolio | AUREA I Identity Design Comms
70 | | 71
Client | Tart Sweet House
Project | Kiosk Design
Class|Design
Portfolio | AUREA I Identity Design Comms
72 | | 73
Project | Interior Design
Class|Design
Portfolio | AUREA I Identity Design Comms
Client | Villa, Gardens View
74 | | 75
Client | Italian Outlet
Project | Windows Display
Class|Design
Portfolio | AUREA I Identity Design Comms
76 | | 77
Client | Meiff
Project | Event Decor
Class|Design
Portfolio | AUREA I Identity Design Comms
78 | | 79
Client | Arteberry
Project | Event Decor
Class|Design
Portfolio | AUREA I Identity Design Comms
80 | | 81
Project | Product Design
Portfolio | AUREA I Identity Design Comms
Project | Design Type Alphabet
Class|Design
82 | | 83
Client | Arteberry
Project | Berrysofa
Class|Design
Portfolio | AUREA I Identity Design Comms
84 | | 85
Web|Your exclusive digital personality. An area in constant evolution,
the world wide web is presenting tremendous opportunities for companies and their brands.When it comes to web pages, Aurea is well aware that skimming content is the name of the game. You have only got a few seconds to show what the client is looking for, otherwise, he will go off somewhere else. Benefits of a well designed website include lower costs to client, increased conversions and a high degree of usability. Aurea provides a dynamic experience to clients from web designing to web content development, client liaison, client-side/server side scripting and web server. The added value provided by Aurea here is not to loose sight of branding in the process.
We worked for |
MTA Architecture studio | Italy
Divina Box | Dubai
Optifashion | Dubai
Bulfaro | Italy
Aermec | Italy
Mezzantini Pubblishing | Italy
Bena | Abu Dbabi
Teatrando | ItalySpecimens|COMMS | PRINT | DESIGN | WEB | ART
86 | | 87
Client | MTA Architecture
Client | Divina Box
Class|Web Design
Portfolio | AUREA I Identity Design Comms
88 | | 89
Client | Trailer.ly
Client | Sycomore
Class|Web Design
Portfolio | AUREA I Identity Design Comms
90 | | 91
Client | Aurora
Client | Virtualize
Class|Web Design
Portfolio | AUREA I Identity Design Comms
92 | | 93
Client | Desitrailer
Client | Teatrando
Class|Web Design
Portfolio | AUREA I Identity Design Comms
94 | | 95
Art |O ur soul. Aurea likes to refer to ART as the maximum expression
of the soul. Art is life. Art is open, subjective and debatable. Our company’s existence is based on this principle. We feel fully emerged and identified with this form of culture. Our group is truly committed to making a valuable contribution to clients operating in this sector. On the other hand developing our own art is part of our organization’s philosophy.
Our art work was displayed at |
Tadino Art Gallery | Italy
Salomone Studio | Italy
HP exhibition 2006 | Tokio
Spazio Kargo | Italy Specimens|COMMS | PRINT | DESIGN | WEB | ART
96 | | 97
Class|Art
Project | Photos Exhibition
Portfolio | AUREA I Identity Design Comms
98 | | 99
Class|Art
Project | Exhibition Posters
Portfolio | AUREA I Identity Design Comms
100 | | 101
Class|Art
Portfolio | AUREA I Identity Design Comms
102 | | 103
Class|Art
Portfolio | AUREA I Identity Design Comms
104 | | 105
As a company, Aurea has a tremendous
responsibility for social causes and
feels the need to give back to our
community. Our first social project
PLAY-ON is currently being developed
with the objective to teach children
the value of education through basic
eco-toys created by themselves.
Furthermore this project is aimed at
enhancing creativity at early age.
For a wider community of individuals
and professionals Aurea is planning an
inspirational creative online magazine
touching on a variety of lifestyle &
work related subjects in the form
of interviews, case studies, product
reviews and much more.
Aurea has shown commitment to Arts
& Culture creating and running for 3
consecutive years ABU DHABI CULTURE
& SOCIETY, a facebook and twitter
based community promoting cultural
and non profit initiatives in the UAE.
It also curates its own online newspaper
The @AbuDhabiCulture Daily.
Should your company be interested
in being identified with any of our
community projects, do not hesitate to
approach us.
social responsibility|our commitment
Portfolio | AUREA I Identity Design Comms
Sectio | SOCIAL PROJECT
Specimens|COMMS | PRINT | DESIGN | WEB | ART
106 | | 107
talk to us|let us inspire you
Aurea believes design and
communications cannot happen
without a drive for passion and personal
commitment.
Our team members have long-term
experiences in working for clients from
various industry sectors including:
hospitality, arts & culture, lifestyle,
fashion, entertainment, media,
construction, luxury, sports,
government & semi-government
entities, airline, non-profit.
Should you wish to discuss how we can
add value to your company or brand.
Call us to meet you. Learn how we
make a contribution to your company
or brand and be an integral
part of your next project!
FOR INFO:
www.aureaid.com
info@aureaid.com
Identity & Design
T. +971 50 75 45 299
Communications
T. +971 50 45 46 617Sectio | CONTACT US
thank you|
Creativity is what we do for a living,
captivating your audience is our end
result. Discovering your ideal and
making real is our business motto.
Thank you for taking interest in
learning about Aurea through our
brochure.
B r a n d I d e n t i t y | I n t e r i o r D e s i g n | C o m m u n i c a t i o n s