Population based Australian physical activity promotion initiatives and strategies

POPULATION BASED PPROACHES TO PA PROMOTIONInterventions that aim to

promote PA to large groups and populations.

Population based approaches encompass the following:

Environmental strategiesPolicyMass Media

Environmental strategiesHow does a persons environment

impact on their ability to be PA?E.g’s include – installing showers

in a workplace, providing footpaths and walking trails for a community, installing a new playground.

Usually costly and require funding.

EnvironmentHow does a persons environment

impact on their ability to be PA?E.g’s include –providing footpaths

and walking trails for a community, installing a new playground.

Usually costly and require funding.

Benefits outweigh……

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PolicyWhat is a policy? - defined as

laws, regulations, formal rules or understandings.

Some policies affect a persons opportunity to be physically active.

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Mass MediaTV, radio, billboards, print media,

commercials at cinemas, web-based interactive info, or a combination of the above.

It has the potential to reach large numbers of people at less cost than one on one approaches.

E.g GO FOR YOUR LIFE campaign

Mass Media – Continue Can give information about the benefits

(health) associated with PA and can outline the RISKS associated with non participation.

Provides up to date accurate information. Is usually positive and motivational

Review QuestionsGive 3 examples of population

approaches to PA promotion?What is a policy?What are some examples of

individual PA promotion?Where does the SOC model fit

into PA promotion?What 4 groups promote PA in

Australia?