Post on 29-Mar-2016
description
day l i fe on mars
r e n e e j a c o b s
p o l i m o d am a s t e r sf a s h i o n t r e n d f o r e c a s t i n g
t r e n d a p p l i c a t i o nb o o k
o u t e r s p a c et r e n d
t h i e r r y m u g l e r s p r i n g / s u m m e r 2 0 1 4
brand history then.. .
- founder th ierry mugler created his f i rst eponymous l ine in 1973; opened the f i rst th ierry mugler bout ique in 1978 in par is
- c lar ins, the parent owner of the mugler name shut-tered the r tw aspect of the brand in 2003 but cont inued to produce the prof i table angel f ragrance
- mugler designed costumes for theater and bal let product ions, and was recent ly commisioned for beyonce’s “sasha f ierce” tour. he also worked as a director for for c i rque du solei l , and singer george michael
. . .and now
- nicola formichett i named creat ive director in september 2010
- presented his f i rst col lect ion for the brand, fa l l /winter 2011, in january 2011, along with womenswear designer sébast ien peigné
- before his mugler appointment formichett i worked as fashion
director of dazed & confused magazine, and contr ibuted to v magazine and harper ’s bazaar. he gained notor iety and an internet fo l lowing as sty l is t and fashion director to pop icon lady gaga
brand essence, v is ion, mission
brand essence - sensual i ty- female empowerment- theatr ical i ty- “womanity”
v is ion - empower women to feel strong, sexual ly voracious and in control
- designing clothing for the woman who does not want to blend into the crowd
- in american history, th ierry mugler came to fame dur ing a second 2nd wave of feminism and f ight ing for women’s r ights in the workplace
- mugler designed for the coming of age of working woman, who value sel f -expression and voraci ty
mission - put t ing control into the hands of women- theatr ical i ty and pushing boundar ies - g lamour, sensual i ty, magic, f ierce, feminine- emphasis on interact iv i ty, part ic ipat ion and community of women shar ing ideas and accompl ishments- awards loyal ty benef i ts for mult ip le purchases
ident i f iers - metal bust ier- exaggerated hourglass wi th - extreme shoulders, and hips, - t iny waist- robot ic, hard metal structures- shine and sparkle
summary of key t rend ideas
day l i fe on mars examines outerspace in three sub-contexts:
1. walk ing the surface of the red planet f rom the point of v iew of a v is i tor dur ing dayl ight hours
2. looking down from space onto the surface or earth or an al ien planet and seeing 2-dimensional textures of massive 3-dimensional structures
3. ref lect ing on the history of the at lant is space shutt le missions through the lens of an analog camera, which captures both the soft l ight of non-digi ta l f i lm, but also the cold, stark, barren real i ty of heavy machinery
color
ful l seasonal color palet te
day l i fe on mars
main t rend ideas- earth and mars are twin planets; i f mars’ past is earth’s present, is mars’ present is earth’s future?
- sensual but imperfect curvature found in nature
- grainy, powdery, crystal ine textures of up c lose surfaces; fami l iar e lements creat ing un-fami l iar combinat ions
- imaginat ion as fuel for the absurd, is outer space inside or outside of the human mind?
v a p o rt r a i l
t e r r at a u p e
d u s td e v i l
b a r r e n
i r o no x i d e
r e d q u a r r y
e a r t h m u d
unknown landscapes
suggested color combinat ions
e a r t h m u d
t h u n d e rm i n e r a lp i n k
w a s h e dh a l o
s t o r m yo l y m p u sm o n s
d r y i c e
n e g a t i v e140 c
w a t e r ?
mart ian mesa
suggested color combinat ions
c r a t e rs h a d o w
c o p p e rm a r t i a n m u d
o c h r ed u s t
v e i ln e g a t i v e140 c
silverstone
s u l f e rm a r s h u n t e r
recol lected machinat ions
suggested color combinat ions
pattern and texture- powdery f in ish- i r regular l inear i ty- natural imperfect ions- mix of matte and shine
d u s t f a l l
pattern and texture
pattern and texture
- contrast of smooth and rough- raised surfaces or embel l ishment- matte metal l ic muted shine
duel ing surfaces
mater ia ls
stand alone
- supple structured fabric for volume- leather, tafetta, organza, - reinforced or doubleface fabric
- jagged borders- erradic, unpredictable- rounded edges, not points
scratchy l ines
s i lhouette
si lhouettesinuous curves
- fo lds of fabr ic- osci l lat ing waves- curvature evoking rol l ing topography