DESIGN THINKING UAB Health Informatics

September 5, 2008

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Agenda

•  User-Centered Approach •  Accomplishing Design Thinking •  Business Value •  Q&A

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Design Thinking

User Experience

User-Centered Design

Usability

A discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity

a process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process

all aspects of the user’s interaction with the product: how it is perceived, learned, and used.

the ease with which people can employ a particular in order to achieve a particular goal.

Human-Computer Interaction (HCI) The study of the interaction between humans and computers, which occurs at the user interface

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Design

Psychology & Cognitive

Science

Computer Science

HCI

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Flow/Enchantment

Intuitiveness

Usability

Efficiency

Learnability

Correctness

Functionality

Does it keep me fully engaged

when the world drops away?!

Does it do what I want?!

Does it do it correctly without a bunch of bugs?!

Can I learn it quickly? !Is the manual good?!

Does it let me do what I want without long work-arounds?!

Is it user-friendly?!

Does it feel natural and doesn’t

“make me think”?!

Graphic courtesy of Creating Passionate Users by Kathy Sierra

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Inspiration

•  Understand business problem and constraints •  Observe people •  Talk to people •  Consider all technology options •  Consider hidden value inside the business •  Tell stories

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Circumstances that motivate the search for solutions

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!ere are three types of needs: those that are explicit and can be identi"ed by surveying and interviewing people; those that can’t be articulated but become apparent through observation; and latent needs, the hardest to root out.

Ryan Armbruster, SPARC (Mayo Clinic)

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Great design thinkers observe the world in minute detail. !ey notice things that others do not and use their insights to inspire innovation.

Tim Brown, IDEO

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User-Centered Design Questions •  Who are the users? •  Where are they and what’s going on around

them? •  What are they trying to accomplish? •  What is their experience level with the

technology, and those like it? •  What things do the users want to do? •  What information do the users need? What

form is it in? •  How do users think it should work?

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Ideation

•  Brainstorm •  Come up with multiple scenarios and

possibilities •  Describe customer journeys and continue to tell

stories •  Prototype, test, prototype, test… •  Communicate ideas

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Generating, testing, and developing ideas that may lead to solutions

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Implementation

•  Build the solution •  Communicate with customers •  Communicate with business •  Continue to test and refine

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Charting the path to market

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Business Needs User Needs

Sweet Spot

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Business Needs

User Needs } SweetSpot

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Usability goals are business goals. Web sites [and applications] that are hard to use #ustrate customers, forfeit revenue, and erode brands.

Forrester Research

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Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.

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Charles Mingus