Podcasting 101:

A Crash Course

Heather Marie WellsCollections Assistant and Podcast Producer

Shiloh Museum of Ozark HistorySpringdale, Arkansas

Why Considering Podcasting?

PWhy are you thinking of podcasting?

PWhat do you hope to achieve?

Benefits to Museums

PAge demographics

PGlobal audience

PAccessibility outside of business hours

PAlternative learning method

PMeans of supplemental information

P Inexpensive publicity

PFree from maintenance of audio players

Worldwide Personal Music Player Sales

2005: 128 million

2006: 182 million

2011: 275 million (projected)

http://www.marketresearch.com/map/prod/1545550.html

MP3 player ownership

Teens: 54% Males: 24%

18-34: 30% Females: 16%

35-54: 13% (over 12 yrs)

Average player usage among MP3 player owners: 12hr/wk

Average player usage among teen MP3 player owners: 16hr/wk

http://www.ipsos-na.com/news/pressrelease.cfm?id=3124

Apple Stats

110 million iPods sold so far (source: Apple,8/5/07)

600 million copies of iTunes Music Storedownloaded (source: Apple, 8/5/07)

125,000 podcasts in iTunes (source: Apple 8/5/07)

1 million podcast subscribers in first 2 days iniTunes (source: Apple 6/20/2005)

Demographics

Podcast Listener Demographics (Oct 2006):18-24: 29%

25-34: 14%

35-44: 27%

45-54: 23%

55-64: 5%

65+: 2%

http://www.emarketer.com/Article.aspx?id=1004938

Types of Podcasts

PAudio

PVideo

PEnhanced

Before You Start

PMake a plan

PDecide the type of podcasts

PDecide what kinds of podcasts

PThink about if you want more than one feed

PDecide how many episodes you'll do in your firstyear

Possible Kinds of Podcasts

PTours

PLectures

PNewsletters

PHighlight collections with limited access

POral Histories

Content Concerns

PThink before you record

PRelease forms

PLanguage

PSubject matter

PCopyrights

Copyright - Theirs

PTypes of material

PPerformance rights organizations< ASCAP licenses< BMI licenses< SESAC licenses

PPodsafe music

PSound effects

Copyright - Yours

Shiloh Museum's Terms of Use:

You are free to share (copy and/or distribute) these podcastsunder the following conditions:

1. You must attribute the work to the Shiloh Museum ofOzark History and provide the podcast name and web pageaddress.

2. You may not use the podcast for commercial purposes.

All other rights are reserved by the Shiloh Museum, unlessspecifically stated otherwise in the episode description.

Copyright - Yours

PTerms of use

PCreative Commons

PControl vs. accessiblity

How to podcast in four easy steps:

1. Record something

2. Edit your recording

3. Upload your recording to your server

4. Get the word out

Record Something

PHardware

PSoftware

Recording Methods

PDirectly on computer

PPortable digital recorders

Directly to Computer

PLaptop

PAudacity

PExternal soundcard

POr Get a Mac

Audacity and Garageband

PBoth have time limits

PAudacity has recovery tool

PAudacity is cross-platform, free, and open source

PGarageband does have some built in podcastfeatures.

Telephone Recording

PSkype

PRecording add-on

PSkype to Skype is free

PSkype to phones are relatively cheap

PDon't use cell phones

Digital Recorders

PYou get what you pay for

PDon't look at anything less than $100.00

PNice ones start in the range of $400.00 - $600.00

PPro recorders start at $1,000.00 and go up

Considerations

PBattery life & type

PPhysical size

P Inputs

PAudio quality

PMemory type

PRecording format

PAccessories

Recording Format

PWAV

PMP3

PWMA

PSome weird proprietary thing

Recorder Accessories

PMemory cards

PCard readers

PBatteries

PCarrying case

PAnd the most important accessory of all . . .

Microphones

PAudio-Technica< ATR 20< $20.00

PShure< PG58

– $40 - $60< PG185

– $365.00

Microphone Considerations

PType of plug

PCondenser

PPhantom Power

PDirection

Misc. Equipment

PCables

PAdapters

PCooling mat

PHeadphones

PMixer

Mixers

PCombine multiple sources

PControl input volume independently

On to Editing, the fun part!

Learn from My Mistakes:

1. Make a back up of your raw audio and makeedits in another copy.

2. Save and save often.

3. Do not delete any related files until you havedownloaded a copy of your episode from your feed.

As Easy as Editing a Word Document

PSelecting audio is the same as selecting text

PA lot of the same keyboard short cuts< Use of delete key< To copy - Control C< To cut - Control X< To paste - Control V

POr you can use the edit menu

Common Editing Effects

PAmplify

PFade

PNoise Removal

Uploading and Serving

PStorage capacity

PBandwidth

Bandwidth

PThe amount of data that can be transferred in agiven amount of time.

PGigabytes per month (or billing cycle)

PBandwidth needs = size of episode x number ofsubscribers x episodes per month

Calculate Bandwidth

Average episode size: 30 MB

Episodes per month: 4

Subscribers: 50

Bandwidth: 30 MB x 4 x 50 = 6000 MB = 6 GB

Service Providers

P Internet Archive - free

POur Media - free

PMuseumpods - free

PLiberated Syndication - reasonable

Get the Word Out

PRSS Feed

PDirectories

Creating and Managing Feeds

PBlogging tools

PFeedburner

Directories

P iTunes

PPodcast Alley

PPodcast Pickle

PMuseumpods

PEducational Podcast Network

Now what?

PPublic expectations

PTechnical issues

PGet help

Thank You for Coming!

Heather Marie Wells

Collections Assistant and Podcast Producer

Hmwells@springdalear.gov

http://www.springdalear.gov/shiloh/

479-750-8165

Shiloh Museum of Ozark History

Springdale, Arkansas