Crowd-Sourcing ContentFor Your Blog

Through Social Media

Stephanie CiccarelliCo-Founder and Chief Marketing Officer

stephanie@voices.com@stephciccarelli

facebook.com/voicesdotcom

Case StudyVoices.com BlogVOX Daily

Our Challenge?

The conversations on VOX Daily were consistently getting comments

from the same group of people

Content was becoming harder to come up with (insert writer’s block

here!)

We needed to get our message out to a broader, more interactive

audience

The solution: a social media plan for sharing content and making the

most of engagement through social networks such as Facebook was

born

Some Basics Of Social Engagement Online

Start a community for your business via a social network

Let your existing audience know about your new hangout

Use proven content to feed your fans

Get those people liking and sharing your content

Join the conversation

Develop and nurture relationships

Challenges Posed BySocial Media For Content

Knock, Knock?Who’s There?

Content, That’s Who!

Does What Happen In Facebook Stay In Facebook?

Content within groups or on pages may not be publicly accessible

Great conversations have a tendency to only feed that community

The value generated doesn’t necessarily return to your site, unless…

…you salvage the content!

Remember, what happens in Facebook doesn’t have to stay in

Facebook (or on Twitter, LinkedIn, etc.)

Trust Me, You Don’t Want To Lose This!

Why You Want To Salvage Content

Content in your social media group is unique

Conversations happen in real time with better flow

Adds more value to the conversation already started on your own site

Search engines (ahem, Google) love freshly squeezed content

The content doesn’t die / get hidden after a few status updates rollover

The Art of Starting(Or Carrying On)Conversations

Getting More Mileage From Your Content

Ask Questions To Generate Comments

Connect On A Deeper Level

Learn From Your Community

Creating A Culture Of Reciprocal Content

Reciprocal Content Generation

Build relationships

Know your audience

Pose a question

Share a link

Get people to comment

Quote pithy comments to enhance or inspire new content

Start A Debate… Then Write About The Results

Get A Little Geeky

Acquiring Permission From Your Community

Post an obvious statement / disclaimer on your page

Ask individuals if you can quote them for your article

Acknowledge sources of material or insight with a link

Share the content on social media and tag those who were quoted

Document the encounter and follow up by email

Thank those you are inspired by and let them know what they mean to

your community

Thank You

Stephanie CiccarelliCo-Founder and Chief Marketing Officerstephanie@voices.com@stephciccarellifacebook.com/voicesdotcom