Post on 19-Jul-2015
Digital Marketing Presentation for the Retail Sector
Using The Internet And Social Media To Increase
Leads And Sales
With Susan Bourke – Digital Cascade
Background
Who Am I?
Background
How I am herepartnership with PMM
Background
How I Can HelpDigital Expertise
Outline of the workshop The Power Of The Internet And Social Media YOUR Challenges What’s Important For Online Success Marketing You Can Use TODAY!! Simple Business Solution’s Available To Boost Business
Remember Online MarketingIs A Marathon Not A Sprint
Outline of the workshop Why you need to be online Advantages & Benefits of Online Presence Communicating with your Customer
ONLY IN 5 YEARS TIME
Consumer ICT Survey 2013
Grow Awareness Of Your Shop, Products And Services
Increase Footfall (Paying Customers In YOUR Shop)
Build A Database Of Laser Targeted Prospects
Inform Them Of New Or Additional Services Or Product Release
Expose Prospects To New OFFERS
Maximize Profit Through Up Sales On The Back Of OFFERS
Encourage Customers To Return To Shop
Turn Them Into Regular Business
You need an online presence in 2015
Genuine Vendor/Customer
Engagement
A Web presence gives you an ability to Increase exposure Increase Sales Reach beyond the borough boundary Break free from geographical restrictions
Budweiser Lost Dog Ad Super Bowl 2015 attracted
2.1 Million views
across Twitter, Facebook and Blogs.
There are 3 key areas that are essential for increasing footfall
Creating value for customers Customer service Providing valuable information
The Power of You Tube and Video Marketing
And building a community
We Help You Get Your Product OutThere and Footfall In The Door
Of Your Business
So What Does This Mean For Your Town?
ReputationAuthorityVisibilityEngagement
The Shopping Destination RAVE
Traffic & Conversion
Step #1
Create a lead generation page which showcases your business,
location, opening hours , what you are about
Click on this image to link to your special offer page of the week
Click on the special offer to “Click and Collect” in store.
Step #2Commit to creating at least 2-4 special offers weekly in your
business that will be showcased on-site and available in-store.
These need to be uploaded weekly to the shopping destination
page
You need a focus on keywords, SEO and all the back end “techy”
stuff that is required to promote the page and increase visibility
and engagement.
Step #3Set up the “Social Media Platforms” (Brand Aligned) in order to
promote and market the overall business page
Create a “Social Posting” Regime to distribute the optimised
business page on
YouTube
Step #4
Build up the traffic and visibility online for the Shopping
Destination page to drive footfall into town and your
shopping premises.
Profile Page Of YOUR Shop
Or Business!
Social Sharing
Contact Details
Link To Deals Page
Video / Photographs / Diagrams
Company Details
Based On GROUPON’S
Proven Design
Social Sharing
Reserve & Collect Button
Offer Countdown
Product / Service Picture
Offer Description
Retail & Discount Price
The Complete
Lead
Generation
System
IN YOUR POCKET!!
Let’s Do The Numbers
Just 1- 2 leads every day 30 leads a month= Average
90 leads a quarter
360 leads a YEAR!!!
Let’s Do The Numbers
Just 8 - 10 leads every day 180 leads a month= Average
540 leads a quarter
2,160leads a YEAR!!!
Genuine Special Offers
Understanding
The Reason For
The Deals Page
Customer Data
Collection At The
"POINT OF SALE"
Is A Proven Way To
Build Repeat
Business!!
To Drive Business
#1* Think Best Stock In the House !!
* Products Specifically For DEALS? OR SERVICES!
Post Your Offer To All Your
Social Platforms
Create And Grow A Social Presence
Primary Secondary & Specialist
Pinterest Instagram
Great for graphic or photo led marketing. Can build a very dedicated community on both these
platforms... Perfect for : Cloths, Jewellery, Tiling, Art etc anything visual
Profile & Deals Pages
Grab The Marketing Opportunity
What You Can Do To Grow Your Visibility
[LETS GET SOCIAL]
Digital Cascade Ireland
Digital Cascade
AcademyFREE Access
Training Videos
Exclusive Webinars
Webinar Vault
Q&A Hangouts
PMM Discount Applied
We Offer Low Cost Online Business Packages For Local Businesses
Susan
The Team Behind You!!
Holley Simone Ian Andy
A Complete "Done For You" Marketing Program That's Proven
To Drive More People Through Your Door For LESS Than An
Ad In Your Local Newspaper And Lasts For MORE THAN
JUST ONE DAY!!! - Make The Internet Work For YOUR
Business Today...