Overview

Experts in consumer & shopper research

Consultative approach we connect the dots

One size doesn’t fit all. If a standard methodology doesn’t fit, we create one that does

We go the extra mile…we love what we do and we design research to be as engaging as possible for all concerned

Highly competent in advanced analysis methods, although we translate them so they are simple and easy to understand

Guiding principles:› Continued Improvement

› WOW the customer

› PLAY as a team

WE USE BOTH TRADITIONAL & CONTEMPORY TECHNIQUES

TRADITIONAL CONTEMPORARY

WE USE BOTH TRADITIONAL & CONTEMPORY TECHNIQUES

› Entry & Exit interviews› Accompanied Shops› Web surveys› Vox Pops

› Mobile & tablet interactive surveys› Location activated surveys› Automated ongoing dashboards › Online communities

WHEN IT COMES TO TECHNOLOGY ENABLED RESEARCHwe are ahead of the curve and are continually updating our capabilities

STORY TELLING

This might be through visual animations, illustrated story books, integrated video reports, or by other means, ensuring

the story is clear, well told and definitely remembered.

Results are brought to life.

RESEARCH AREAS

NEW PRODUCT DEVELOPMENT

New SKUs, new ideas, concept testing, claim evaluation, pricing, packaging. From standardised approaches for benchmarking, through to complex full customisation projects.

IN HOMEUSE TEST

Fast, efficient & cost effective

product testing

Access to 350,000 well

profiled Australian consumers

All products sent direct to their door by Australia Post

IN HOMEUSE TEST

Automated participation

incentives

Surveys and in-home diaries

Webcam feedback

incorporated

› Access to a purpose built sensory facility› Other venues used as required› Our researchers have conducted

hundreds of product and sensory tests› HD Video feedback can be incorporated

CENTRAL LOCATIONPRODUCT TESTS

Property of play. Commercial in Confidence.

› Access to a purpose built sensory facility› Other venues used as required› Our researchers have conducted

hundreds of product and sensory tests› HD Video feedback can be incorporated

CENTRAL LOCATIONPRODUCT TESTS

SHOPPERRESEARCH

› Entry and Exit Store Interviews – Australia Wide. Paper or via iPads

› Accompanied Shops› Path to Purchase› Location Activated Mobile Surveys› Custom Virtual Shelf Displays (2D and 3D)› Packaging Research› Eye Tracking

SEGM EN TAT IONCUSTOMER

We paint a very clear picture of your different types of customers, and what motivates them

We paint a very clear picture of your different types of customers, and what motivates them

SEGM EN TAT IONCUSTOMER

Results are brought to life via video interviews with those customers that best represent each customer type so you can easily identify and understand different customer needs.

E X P E R I E N C ECUSTOMER

Everyone knows that customer experience and satisfaction is important to retaining customers. We can develop ad hoc research or implement ongoing Voice of the Customer programmes so you can understand your customer’s needs, and better satisfy them.

› We can supply and manage short 3 day, 3 weeks, 3 months or 3+ year communities

› We use a leading full featured platform, integrating SMS, Video, Discussion Boards, Surveys, Blogs, Diaries, Polls and a complete suite of widgets suitable for co-creation research

ONLINE COMMUNITIES

› We can supply and manage short 3 day, 3 weeks, 3 months or 3+ year communities

› We use a leading full featured platform, integrating SMS, Video, Discussion Boards, Surveys, Blogs, Diaries, Polls and a complete suite of widgets suitable for co-creation research

ONLINE COMMUNITIES

BESPOKE RESEARCH

Sometimes, research needs don’t fall neatly into a little box.When this happens, we take an intelligent approach to solve a wide variety of different problems.

CONSUMER CONNECTIONS

Property of play. Commercial in Confidence.

T H A N K Y O ULevel 6, Reservoir St, Surry Hills, NSW 2010

Phone: 0282182186 | Email: Info@playmr.com.au