Planning A Strategy Is Great, But Execution

Is The Key To SuccessBy

Optimized Assets

Developing and executing marketing plans and campaigns is frequently overlooked when growing a business.

Many prepare a marketing plan for the year ahead only for it to sit on the shelf until next year.

What’s the use of planning a marketing strategy if you are not going to implement it?

If this is the trend with your business or you’ve never

prepared and executed a marketing plan before,

answer the following:

WhatWhoHow

WhereWhen

This ensures successful implementation so you can benefit from all the research and planning.

WHAT DO YOU PLAN TO MARKET?

Start With What You Want to Accomplish

What do you want to market?

Who will you be marketing to?

Be able to realistically meet these things.

“By all means, take the time to understand your target audience, assess your competitors, identify your brand – what really differentiates you. Decide your strategies. Maybe building brand awareness is key in the coming year, or demonstrating thought leadership. Select your tactics: do you need media relations, social media or community engagement to meet your goals?”

-Janet Kyle Altman

 

WHO IS IN CHARGE OF EXECUTION?

Decide Who Will Handle Execution

Handle things yourself

Assign to individual or team

Hire a marketing consultant

“Consultants typically charge more per hour than you might pay an on-going employee, but they provide professional expertise for a part-time investment. Further, marketing consultants also offer value by being well-connected throughout the community with resources needed to accomplish deliverables quickly and economically. When you consider all of the benefits, the overall annual cost will be significantly less than hiring an employee.”

-MHK Solutions

HOW CAN IT BE DONE?

When you know what you’re

marketing and who you’re marketing

to it’s pretty simple.

ExampleIf you own a hardware store, you’ll want to raise awareness among your target audience.

The target audience in this case would be anyone who lives in the neighborhood or surrounding areas.

WHERE WILL YOU BE DOING YOUR MARKETING?

The question of “where” comes with locations

1. Where you will be working out of.

2. Where you will be marketing to.

WHEN WILL YOU EXECUTE IT?

You have to execute your plan!

When you execute your plan is important.

It helps ensure you have a specific time you will follow through with your strategy so your business can actually benefit from it.

“…the real key to success in marketing is the ability to execute the plan, working each activity until you have attracted more clients than you can handle. I’ve seen many businesses put together a plan but then don’t follow through with the plan, wasting so much time and missing real opportunities to build a successful business.”

-Masterful Marketing

It can be particularly critical if the timing of the execution is important to success.

If you miss the opportunity to execute the plan with perfect timing, you might not be able to generate enough awareness to drive sales since no one would know about your product.

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