PlanMy.Travel Startup Overview Deck

Post on 12-Jul-2015

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Transcript of PlanMy.Travel Startup Overview Deck

Get personalized travel planning fromdestination experts

Travel planning is way harder than it needs to be because of too many

options and information chaos

Our goal: Users should be able to start with the desire to go for a trip and end

with an executable plan

How travellers are evolving globally

Off the beaten path sights

Authenticity

Specific Interests

Insider secrets

Exotic Locales

Explore like a local

They need:

To sort through the information chaos

Get real expert advice

Have travel plans customized to their needs

Travellers are spending more on their trips and need ways to make the most of it

Solving pain-points

Saves time Saves money

Gives a fully executable itinerary

Adds a human connection

For “explorers”* who plan their own trips and seek noveltyFor “individual mass tourists” who like to play a part in planning their tripsNOT for “organized mass tourists” who don’t care about customizationNOT for “drifters” who travel without an itinerary

*Cohen’s tourism typology (1972)

Market segments

X-axis: “Level of uncertainty”

How it works

Choose a Travel Ninja -> Pay them -> Get goingSimple

Who are the Travel Ninjas

Profile verified by checking online and

social footprint

Reviews-based price

bandsSee previous

trips planned

Performance monitoring

Customized travel plan

Fully executable plan

Embedded with maps, images and videos

Unlimited discussion

Well-organized information

Differentiators

• Highly personalized and interactive

• Structured and organized content

• Time-bound and accountable

• Inspires confidence

• Zero learning curve for users

Pricing

Travel Ninjas can choose between:

a) Automatic price bands based on review scores

b) Manual pricing, in which they can set their own prices

Customer Acquisition

Ninjas marketing

themselves

Presence on Travel

Forums

Free content

Where we are today• Public beta launched in January 2014

• Great feedback from users– 140 trips planned

– Average price of $40

– NPS of 84

• 85 Travel Ninjas, 70 Countries covered

• 9000 visits per month (5300 Organic)

• 850 registered users

• Organic traffic growing at 34% month-on-month

We’re gonna need some Rocket Fuel

• Mentoring from people with experience in running a global Consumer Internet product

• Connections in the travel industry

• Looking to raise funds INR 50L-100L for:

– Product development

– Content development

– Customer acquisition

– Expansion to global audiences

Who we areAashish Gupta - Founder, CEOVery passionate about travel. A great “product” brain. This is Aashish’s second venture in the travel space (previous startup: Yellowleg.com). Excellent at managing relationships with our network of travel experts. Has a MS in Computer Science (Stony Brook University) and has worked in product development at Microsoft and Amazon.com both in Seattle and India.

Shashaank Thota - CTOExcellent coder. 10 years in various tech roles, including at other startups (previous: MakeMyTrip.com, Ordercup.com). Great sense of business impact of the technology he builds. Has a MS in Computer Science (Stony Brook University).

Mentors - Sameer Guglani and Nandini Hirianniahof theMorpheus.

• A marketplace and community of destination experts offering personalized travel planning

• Generating highly organized and relevant content

• Targeting the global leisure travel market

Visit us at PlanMy.Travel

Reach me at aashish@planmy.travel