Crafting a competent pitch

Leo Exter, founder @ westartup

Things I do…

Why 30” pitch?

Because it forces you to focus on what’s important.

Investor

Journalist

Journalist Ben

1. Zero fluff

3 simple rules

1. Short words everyone knows

2. No vague words: forget about “platforms” and “solutions”

3. Zero fluff

• What it is (smartphone app)

• Whose problem it solves (engineering students)

• What problem it solves (find cheap second-hand books)

• With which secret ingredient (Dropbox-like recruitment of buyers and sellers)

How’s the 5-minute pitch different?

Content:There’s more of it

Objective:Pre-empt basic questions

Competent pitches only.

For an awesome pitch, do something completely different.

• Problem you’re solving

• Market you’re addressing

• Your solution • Business

model• Current status• The Ask

Start with audience in mind

Is the audience familiar with your market and problem?

Yes: Appeal to their “personal” pain

No: Describe problemProve market size

Use words your audience understands.

Platform

Craft a “Hollywood cinema pitch”.

Kill Bill meets Wizard of Oz.

+

Prove that your solution works

1,219 users

You (and your team) are part of the solution!

Business models aren’t magical

Are they paying enough to make it worthwhile?

Who’s buying?What are they buying?

What’s the status?

• Prototype• Just launched• Getting traction• Need to grow

faster!

What do you want from your audience?

ContactsAdviceTest users

Money: How much?For what?

"How can you tell a good painting from a bad one?”

“All you have to do is look at a million paintings, and then you can never be mistaken."

Speaking is silverinteraction is gold

Presentations are expensive

$Sponsorship

And not always effective

People at a conference

Attend your session

Interested

Right message

Contact?

Mobile liberated your audience

Embrace mobile => interact !

4 + 1

Collect

Tech hubs on the rise

New Orleans

Berlin

Tech hubs that made it

Boston

London

Silicon Valley

...

Distill

Desktop

Intranet

Web

Call to action

Transform

Exo-brain

Speaking is silverinteraction is gold

@lchemio launches “Tweet this” call to action slide for presentations at #techdaysbe http://alchem.io

http://alchem.io/ZkT

Mitchell Silva, PhDwww.mimedication.com

A web tool to enhance

self managementfor people with respiratory problems

COPD Asthma

With a focus on:

>25%

¼ develop SMOKERS’ LUNG

C.O.P.D.ChronicObstructivePulmonary Disease

640.000In Belgium

€4.125 per year per patient

On average

2 Hospitalizations per year per patient

400.000

Can be very acuteLinked to..

activity, climate conditions, food....

patients in Belgium

Asthma

Patient Monitoring

LESSHospitalizations

Increases the

Quality

of Life

ReducedMedical Costs

DATABASE

Personalized medication

Early warning signals

Risk situations based on cough sounds

Speak in terms of something that has value for patients...

Imagine we can provide:

PATIENTEDUCATION

WELLNESSINFORMATION

HEALTHMANAGEMENT

Achieve

Self-Management by:

PATIENT

EDUCATION

What do I have?How is it treated?

How to recognise a condition?

How do I take my medication?

WELLNESS

INFORMATION

Tips for a healthy living...How much

activity do I need?

Do I eat healthy?

HEALTHMANAGEMENT

Daily Activities

Medication

Body Parameters

Medical History

Symptoms

Diary

List your:

Visualize Trends and Detect Early

Warnings

Cough-o-meterRecord and store your cough sounds

Record your cough

By combining

Patient EducationWellness InformationHealth Management

Improves the Quality of Life of people with respiratory problems

Info: mitchell.silva@mimedication.com

or

Thank you for your attention

Sybil

•Master Degree in Economics•Technical Team Leader/Architect

Christophe Philemotte

Martin Van Aken

Software engineer with PhD in AIExpert Freelance

People Centric

Project Centric

Automaticobjective

Manualsubjective

HRM

Feb 2012

Public projects

Validation

Sales

Mar Jun

1st Vertical Market:BE & FR med. soft. comp.

Price: 2500€ / month

Break-Even: Sep 2013

EBITDA | Rev. after 3 y: 3M€ | 9M€

US+EU: 50kSoft. comp.

We are looking for

Software Companies.

Could you help us?

Please tell me

•Sybilhttp://asksybil.com

•Beyond the company boundaries

•Build a Global Expert Community

Patrick Heymans

Arnaud Hubaux

Germain Saval

160 publications

Interactive configuration

ConfiguratorDescription Language

(TVL)Docs

Code

GUI

Tools + Methods

ConfigurationInterface

PlatformConnector

ConfigurationEngineConfigurator

Description Language

(TVL)

Tools + Methods

ConfigurationInterface

PlatformConnector

ConfigurationEngine

Our technology

Design API Runtime API

Configuration Engine

Solver

TVL

Our products

Consulting

Licensing Development SaaS

leo.exter@westartup.eu

www.westartup.eu

www.healthstartup.eu

www.betainvest.be

@leoexter

Got questions?