Post on 21-Mar-2016
description
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
A NEW LOOK AT PITA PIT
Contemporary
Modern
Clean
Classy
Friendly
Inviting
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
THE PROCESS
Adding Balance
Creating a Desirable Image
Relating to the TM
Building a Respected Identity
Standing Out
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
Logo Breakdown
The Logo:
Bold, clean, straight forward. No flashy colors or over the top imagery. Implies the quality is in the food. Says you will get an eating experience of high fashion, without the high prices.
The Mark:
Clear image of a pita wrapped in the signature Pita Pit way.Elegant and simple.
Typeface:
Duke - customized
Colors:
C:0 M:0 Y:0 K:100R:0 G:0 B:0
C:0 M:35 Y:85 K:0R:251 G:176 B:64
Logo Alternates
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
Outdoor SignageThe initial impression
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
Indoor SignageWhat’s on the menu?
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
The StaffMay I take your order?
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
The FoodOrder up
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
The BusinessBeyond the customer
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design
Thank You.