Emily SandfordPrincipal,

Authentically Social

Mandy GossettMarketing Director,

Lucas Equine Equipment

Take notes Type in your questions

Watch for follow-up materials

About Emily Sandford

I’m an expert in social media, with 10 years of experience in brand management, product management, and social media strategies.

Social media consultant, marketer, blogger, writer, and online community manager.

About Mandy Gossett

I’m a marketer for horse stall design and manufacturing firm Lucas Equine Equipment.

Lucas Equine social marketing focus:Engaging our specific demographic and being an aspirational brand.

Why should I care about Pinterest?

Pinterest uses for Architects & Designers

Best practices and unwritten rules

Analytics & what you have to gain

Today’s webinar:

It’s an online pinboard.

Pinners follow other Pinterest users to see the images their friends are pinning. Pinned photos

can spread virally this way.

It’s social.

It’s visual.

New Barn, New Home, Remodeling Ideas, Wedding, Recipes, etc.

It’s people planning projects.

Those are our people.

Yay!

25 million

members 12 million in the

U.S.

98 minutesper month is the averagetime users

spend “pinning”to their boards.

The focus on stunning visuals is one reason

visit Pinterest to get inspiration for purchasing decisions.

70% of users

530 % more

how much more Pinterest users care about Visual Art & Design than the avg.

Internet user

Pinterest is worth $2 billion because its 25 million users are rich, female, and like to spend.

“

”Businessweek, February 28, 2013

Anatomy of a Pin

High quality visual

Web site link

Caption with key words and credit

Re-pin and social share options

Best Uses of Pinterest

SHOWCASE YOUR WORK

MARKET YOUR BRAND

GATHER INSPIRATION

SHARE IDEAS WITH CLIENTS

SEE CLIENTS’ BOARDS

ORGANIZE YOUR THOUGHTS

Showcasing your work.

Pin Photos:Link to your

web site

Add a description: Firm name +

searchable key words

Include other pertinent

comments

Watch for re-pins:

They create a permanent

reference to your site

SIDEBAR…

HOW TO PIN:

On Pinterest, Click the “+” or “Add” button in the toolbar

Get the Pin It button by going to

“About”, then “Goodies” drag the

button to your toolbar.

Get the Pinterest

mobile app for your iPhone or

iPad.

Market your brand.

Create boards that are in line with your firm’s brand & expertise

Examples: Green Design

Barn Ideas

Carriage Houses

Equestrian

Lifestyle

Gather inspiration. Our stall designers

visit Pinterest every day for inspiration.

Follow designers you admire.

Look for pinners who post creative ideas or innovative products you may want to use.

Inspiration!

Competitors &

Vendors

Publications

Fellow Design

ers

Share ideas with clients.

Note: Boards are viewable by everyone, unless you make them a “Secret” board. You can currently only have 3 secret boards.

You can pin or upload photos for boards to share with clients.

More About Secret Boards

When adding a new board, you can switch the secret setting to YES. But, you can’t make an existing

public board secret.

You can make a secret

board public…but you can’t change it BACK to secret.

You can invite people to a secret board. Just enter

their name under “Who Can Pin?” in the board settings.

You must be following one of the person’s boards in order to invite him/her.

SIDEBAR…

See clients’ boards.

You can follow clients boards to see their ideas. It’s the modern version of the binder of torn-out magazine pages.

Your clients are likely

already creating

PINTEREST

BOARDSof their design ideas

even before they meet

with you the first

time. MAGAZINE TEAR SHEETS

Organize your thoughts.

COLLECTKeep your ideas (and resources) together on boards for each project.

PIN ANYTIMEPin your thoughts on latches, hinges, or design styles from your iPhone, desktop, or iPad anytime.

ORGANIZE YOUR SOURCESHaving the link back to the original source keeps you from thinking, “now where did I see that finial I liked?”

Showcase Work

Market Your Brand

Inspiration

Share with

Clients

See Clients’ Boards

Organize

Thoughts

How do you want to use Pinterest?

Think about this before you get started.

Your overall goals will dictate how you set up your Pinterest accounts.

ACCOUNT SET-UP OPTIONS

Firm AccountPersonal Accounts

Finding Inspiration

Collecting Thoughts

Doesn’t Distract from Brand

Drives Web Traffic

Generates Leads

Branding Opportunities

How Lucas Equine uses Pinterest.

About 9% of our web site traffic comes from Pinterest.

We showcase our work.

Our stall designers visit Pinterest for design inspiration and to pin product options/sources.

How your pins spread.

More than 75% of images on Pinterest are re-pins.

Re-pins not only stay in your follower’s board, it spreads to HIS or HER followers, too.

Re-Pins = Success

Best practices.

MAKE IT HABITSet a regular time to check Pinterest and to post to Pinterest

FREQUENCYPost on a regular basis. Your frequency depends on your firm’s needs and capacity.

LEARN FROM ANALYTICSWatch your analytics reports to see what followers like based on their re-pins.

COMPLETE YOUR PROFILEMake sure your company or personal profile is complete, with a main image, company description, board descriptions, contact information, and web site link.

Your Company Profile

PROFILE PICTURE

WEB SITE

COMPANY DESCRIPTION

ORGANIZED BOARDS

SECRET BOARDS

Maximize your Pinterest IMPACT.

Maximize your Pinterest EFFICIENCY.

Tips from the Pros

Finding Followers

Integrate Pinterest:Share on Facebook (Woobox)Email signaturePin It button on websiteInclude on ads or direct mail

Pinterest Considerations Remember your overall goal (MDA)

Consider the source of pins

Pinterest is a conversation as much as a promotion tool: keyword searches, repins, comments

Timing and scheduling of pins is important – don’t flood the feeds

Develop an analytics system and monitor regularly for effectiveness

Put Your Ears On

PinAlerts.com Free tool Alerts you via email

when someone pins something from your website.

Tools: Repinly

• Repinly.com

• Popular pins overall

• Popular pins from specific categories (home décor, products, design)

• Top pinners

Tools: Pinterest Analytics

Tools: Google Analytics

Tools: Reachli

Basic analytics Pin scheduling in future Free and paid versions

Post on multiple networks Pin promotion options

(PPC)

Tools: Pingraphy Pingraphy.com

Paid tool ($12/28/mo)

Schedule pins

Bulk uploads

Basic analytics

Tools: Pinstamatic Pinstamatic.com Free Easily create

pins from more than just a photo:Text pinsSticky NotesMaps with

captions

Beyond Basic Pinning Pinterest contests: “Pin

it to Win it”

Promoted pins via publisher platforms like Reachli and Pinbooster

Enterprise tools for large volume pins and followers (Piqora, Curalate)

The OTHER online community you need to know about…

if you don’t already.

Houzz: Industry-specific Like Pinterest…

but exclusively used for design and remodel industry

Create Ideabooks instead of Boards

Includes Business Directory

Pinterest Questions…

Type in your questions

Resources

CHECK YOUR E-MAILYou’ll receive a follow-up e-mail from Lucas Equine with tips on how to get started.

REVIEW THESE SLIDESThese presentation slides are available online.

HTTP://BUSINESS.PINTEREST.COMGet info on Analytics, the Pin It button, widgets, the Pinterest principles, and case studies of successful business Pinterest strategies.CALL MANDY AT LUCAS EQUINEAs partners in the equine and design industries, we’re happy to share our knowledge. Call me to get help setting up your account.

Emily SandfordPrincipal,

Authentically Social

Mandy GossettMarketing Director,

Lucas Equine Equipment