Pinterest: Pin Your way to More Clicks!
Michelle G. HeldTwitter: @metrony
@pintalknet
Pinterest: @pintalk
TM
Pinterest is a trademark of Cold Brew Labs, Inc.
2014Traffic Referrals
Facebook
22%
Pinterest
6%
Twitter
1%
Other SM
1%
Non Social
70%
Facebook Pinterest Twitter Other SM Non Social
Pinterest Referrals Convert
+10%Other SM
+70%Non-social
Spend
+50%Facebook
+70%Non-social
What’s BeingPinned?
Food & Drink20%
DIY & Crafts12%
Home Décor11%
Other57%
Food & Drink DIY & Crafts Home Décor Other
Best Time to Pin
10 am to 4pm11pm to 1am
FORTUNE 500
10
45
180
0
20
40
60
80
100
120
140
160
180
200
2012 2013 2014
NU
MB
ER
YEAR
NOT VeryRe-pinnable
Takeaways
•Quality Images
•Business Account
•Use Analytics!
•Rich Pins and Place Pins