#LocalUp

DR. PETE MEYERS

PIGEONS, PACKS, &

PAID: GOOGLE

LOCAL 2015

@dr_pete

Moz

1. CHICAGO, IL 2. US 3. HARTFORD, CT 4. US 5. PORTLAND, OR

6. US 7. JACKSONVILLE, FL 8. US 9. SAN DIEGO, CA 10. US

10,000 KEYWORDS, 5 CITIES

©2009 Kurkul (ShutterStock)

NIGHT OF THE KILLER PIGEONS

http://mz.cm/pigeon

US PACK LOSS AFTER PIGEON

US PACK RECOVERY IN JANUARY

US PACK SIZES AFTER PIGEON

US PACK SIZES IN JANUARY

47% TOTAL LOSSES IN 7-PACKS

ONE MAN, 29,736 TACOS

©2009 Nitr (ShutterStock)

LOCAL ENTITIES ARE DYNAMIC

7-PACK IN #1

3-PACK IN #2

ONE-BOX IN #1

NEW 3-PACK

TACOS ARE BEST IN 3-PACKS

PACK RANKINGS VARY… A BIT

% OF LOCAL BY POPULATION

LOCAL ENTITIES BY POPULATION

©2008 stockcreations (ShutterStock)

ATTACK OF THE SNACK PACKS

SEP 3, 2014

JAN 8, 2015

NEW PACKS

ARE DESIGNED

FOR MOBILE.

©2013 Lightboxx (ShutterStock)

INVASION OF THE PAID RESULTS

LOCAL KNOWLEDE PANEL

LOCAL ANSWER BOX

LOCAL KG + PAID HOTELS

KG ON BROAD QUERIES

LOCAL KG TEST (JULY)

ONCE AGAIN,

IT CAME FIRST

TO MOBILE.

TEST – AUG 11, 2014

THE ONLY CONSTANT IS CHANG

DON’T FIXATE

ON YOUR SITE.

BE MOBILE.

DON’T FIXATE

ON YOUR SITE.

BE MOBILE.

DON’T BE EVERYWHERE, BE FOCUSED

DON’T PLAY LOCAL, BE LOCAL

#LocalUp

THANK YOU!

DR. PETE MEYERS

@dr_pete

Moz