Pidilite Industries Ltd.

Done by,Praveen Choudhary

1969 The Company was incorporated as a private limited company on

28th July under the name of Parekh Dychem Industries Pvt. Ltd., to acquire and take over on a going concern the business carried on by a partnership firm M/s. Parekh Dychem Industries established in 1961.

The Company was promoted by Balvantray Kalyanji Parekh along with his brothers.

The brand names, are being Fevicol, Fevibond, Fevigum, Pidifix, Pidivyl, Pidicryl, Acrolise, etc.

http://economictimes.indiatimes.com/pidilite-industries-ltd/infocompanyhistory/companyid-10460.cms

Company History - Pidilite Industries Ltd.

In 1984, the company's consumer product division was born and on 1989 entered into fevicryl acrylic colours transform fabric and multi-surface painting market.

Pidilite is the market leader in adhesives and sealants, construction chemicals, hobby colours and polymer emulsions in India.

Its brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in India.

Source: http://www.indiainfoline.com/markets/company/background/company-profile/pidilite-industries-ltd/3219

Pidilite Products

Source: http://www.pidilite.com/

Adhesive and Sealants

PVC white glue for wood to wood/laminate bonding

Wood finishes and paints

Contact Adhesive for laminate and veener pasting

Hotmelt and PU based adhesives

Foam and Flooring

Wood finishes and Paints

Preservatives

Art material and stationary

Automotive

Engine Oils

Construction Chemicals

Fabric Care Products

Publications

1. Art & Craft Magazine (Fevi Art)2. Dr. Fixit3. Fevicol Books4. Fevicraft5. Hobby Idea6. Creative Craft School Art

Industrial Speciality

Industrial AdhesivePackaging & ConvertingFootwearCigaretteStock labels, StickersOnline labellingSpeciality Adhesives

Pigment PowdersAzo, Bisazo, Carbazole, Quinacridone, Benzimida Zolinone

Textile ChemicalsDispersionsPrinting & Special Auxiliaries

Leather ChemicalsBeam House, Wet End, Finishing

Industrial ResinsNonwoven and FlockingDecorative and Industrial Paint ChemicalsConstruction Chemicals Source: http://www.pidilite.com/

VALS FRAMEWORK

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.

The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviour.

VALS applies in all phases of the marketing process, from new-product development and entry-stage targeting to communications strategy and advertising.

Why VALS is needed ?

VALS reflects a real-world pattern that explains the relationship between personality traits and consumer behavior. VALS uses psychology to analyze the dynamics underlying consumer preferences and choices. VALS not only distinguishes differences in motivation, it also captures the psychological and material constraints on consumer behavior.

VALS is based on current personality research into specific components of social behavior. VALS asserts that people express their personalities through their behaviors. People with different personalities engage in different behaviors or exhibit similar behaviors for different reasons.

VALS Framework

Innovators

Innovators are successful, sophisticated, take-charge people with high self-esteem.

Their purchases reflect cultivated tastes for upscale, niche products and services.

Every time coming up with the new innovation builds the strong network between the company and the consumers. Pidilite has been innovating and brings new products which satisfies the end user.

Thinkers

Thinkers are mature, satisfied, comfortable and reflective. They tend to be well educated and actively seek out information

in the decision making process. They favor durability, functionality and value in products.

Dr. Fixit comes with new products which can be used in the ready constructed houses and bring solution to the problems and also for upcoming construction buildings and houses.

Believers

Believers are strong traditional and respect rules and authority. They choose familiar products and established brands.

The satisfied consumers believe in the brand and hence they continue to use Pidilite products.

Achievers

Achievers have goal-oriented lifestyles that center on family and career.

They avoid situations that encourage a high degree of stimulation or change.

They prefer premium products that demonstrate success to their peers.

Fevicol has been achieving good respond from the consumers in terms of using the products.

Strivers

Strivers are trendy and fun loving. They have little discretionary income and tend to have narrow

interests. They favor stylist products that emulate the purchases of

people with greater material wealth.

Experiencers

Experiencers appreciate the unconventional. They are active and impulsive, seeking stimulations from the

new, offbeat and risky. They spend a comparatively high proportion of their income on

fashion. Socializing and entertainment.

The consumers of Pidilite, who believe in the quality continue to use their Products. They have been using since long and they are experiencers consumers/users.

Makers

Makers value practically and self-sufficiency. They chose hands on constructive activities and spend leisure

time with family and close friends.

Survivors

Survivors lead narrowly focused lives because they have less resources.

They are primarily concerned about safety and security, so they tend to be brand loyal and buy discounted merchandise.

Thank You