Post on 22-Apr-2015
description
Picking Effective Social Media Platforms
for Businesses
ABOUT TIM PRIEBE
• Owner of T&S!
• Author of multiple online marketing books!
• Columnist in The Business Times of Edmond!
• Regularly assists clients with online marketing
1
THE WHOLE POINT
The Whole Point
People do business with those they...!
• K!
• L!
• T!
• V
Show ________!Show ________!Show ________!Show ________
________!________!________!________
The Whole Point
People do business with those they...!
• Know!
• L!
• T!
• V
!
________!________!________
Show ________!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• T!
• V
!
!
________!________
Show ________!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• V
!
!
!
________
Show ________!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show ________!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show Personality!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show Personality!Show Integrity!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show Personality!Show Integrity!Show Worth
2
POINT OF OPTIMIZATION
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized Return Time Invested.
R e t u r n
Time Invested
on
3
Elements to Consider
Audience
Audience Capabilities
Audience Capabilities
Comfort
Audience Capabilities
Comfort Culture
4
Platform Options
1.28 Billion!Personal Use
Photo, Video, Links!Private & Public
Photo, Video, Links!Private & Public!140 Characters
750 Million!Business & Personal
Photo, Video, Links!Private & Public!Endorsements
300 Million!Business Use
Google+
Photo, Video, Links!Private & Public!
Google Integration
540 Million!Tech-Savvy
Photo, Video, Links!All Image Based
70 Million!Women Buyers
Blog
Photo, Video, Links!Your Platform!
Search Engines
Website Visitors
Photo, Link, Text!Tracking!
No Search Engines
3.9 Billion!Oldest & Biggest
Podcast
Audio!Search Engines!
iTunes
90 Million
YouTube
Video!Google Integration!#2 Search Engine
800 Million
5
New Platforms
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show Personality!Show Integrity!Show Worth
Research
Search Online & Ask Others
Try It Yourself
1. Personal Account
Try It Yourself
2. Start Listening
Try It Yourself
3. Start Participating
Try It Yourself
4. Organization Account
6
Q&A
Marketing Shortcuts“You can’t shortcut relationships.”!!
Scott Stratten!President, UnMarketing
Questions?
• T&S has online marketing consulting, branding and management services available.!
• 405-285-0348!
• www.tandswebdesign.com