Post on 03-Apr-2018
7/29/2019 Philippine tourism goes social
1/25
PH tourism goes social
By Tonyo CruzChief Social Media Strategist
Movent (formerly Netbooster Asia)
7/29/2019 Philippine tourism goes social
2/25
Official tourism program
should go social
7/29/2019 Philippine tourism goes social
3/25
Slogan for 8 years
7/29/2019 Philippine tourism goes social
4/25
Secretary Mon Jimenez
7/29/2019 Philippine tourism goes social
5/25
Why the Philippines?
The question hurled at those who pitched for the DOT account.
7/29/2019 Philippine tourism goes social
6/25
Taking it to the people
You don't have to convince a
Filipino... we have an almostinstinctive trust in that system.
Crowdsourcing is, historically in
fact, something we bumpedinto long before the rest of the
world did.
7/29/2019 Philippine tourism goes social
7/25
Social in the
DNA
BBDO Guerrero, the agency which
won the pitch, should be credited
for putting social in the DNA of thenew Philippine tourism campaign.
It was a smart move for both the
DOT and BBDO Guerrero to
capitalize on and mobilize netizens
of the worlds social media capital.
7/29/2019 Philippine tourism goes social
8/25
A meme was born
7/29/2019 Philippine tourism goes social
9/25
Actually two memes
7/29/2019 Philippine tourism goes social
10/25
7/29/2019 Philippine tourism goes social
11/25
Click here for a video on Memeshttp://www.youtube.com/watch?v=CsxrfVuDp_w
http://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_w7/29/2019 Philippine tourism goes social
12/25
7/29/2019 Philippine tourism goes social
13/25
Volunteers rolled out apps for iOSand Android
7/29/2019 Philippine tourism goes social
14/25
Click here for a video on Memeshttp://www.youtube.com/watch?v=g5BGIGk42Fs
http://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=g5BGIGk42Fshttp://www.youtube.com/watch?v=g5BGIGk42Fshttp://www.youtube.com/watch?v=g5BGIGk42Fshttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_w7/29/2019 Philippine tourism goes social
15/25
One blogging nationA prelude to #itsmorefuninthephilippines
7/29/2019 Philippine tourism goes social
16/25
The role of blogs
For many years now, Filipino blogs and bloggers have
wittingly and unwittingly helped pave the way for this
new tourism campaign
Each blog post about an old or new destination, each
photo set, each video, helped in many ways
In fact, bloggers who covered fiestas and our many
awesome places placed them in the social map,providing readers a preview of what they were to see
if they themselves go.
7/29/2019 Philippine tourism goes social
17/25
7/29/2019 Philippine tourism goes social
18/25
across the Philippines
7/29/2019 Philippine tourism goes social
19/25
Bloggers as
media
Local governments and festival
organizers have started to
recognize bloggers as mediapractitioners.
Some events actually encourage
bloggers to apply for and obtain
press credentials.
Although this should be optional.
7/29/2019 Philippine tourism goes social
20/25
7/29/2019 Philippine tourism goes social
21/25
Businesses, local governments
should go social too
7/29/2019 Philippine tourism goes social
22/25
Things to do
1. Social presence
2. E-commerce: Ticket
sales, reservations, etc.
3. Offline Access
4. Ask your people to beyour champion, advocateand publicist
5. Contests text, audio,photo, video
6. Share your blessings
7/29/2019 Philippine tourism goes social
23/25
Takeaways
1. Tourism program should go
social. Put social in its DNA.
2. Bloggers and blogs play a big
role in tourism
3. Businesses and local
governments should go social
too.
7/29/2019 Philippine tourism goes social
24/25
Click here for a video on Memeshttp://www.youtube.com/watch?v=ADNgEHFDYzo
http://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=ADNgEHFDYzohttp://www.youtube.com/watch?v=ADNgEHFDYzohttp://www.youtube.com/watch?v=ADNgEHFDYzohttp://www.youtube.com/watch?v=CsxrfVuDp_whttp://www.youtube.com/watch?v=CsxrfVuDp_w7/29/2019 Philippine tourism goes social
25/25
Maraming salamat po!
Follow me @tonyocruz
Note: This presentation deck contains materials (text, photos) from various
sources. Copyright and other intellectual property rights belong to their respectiveo ners