Phase 2 IP 2Vice President of Able

Research and Development

What level of quality and reliability- mean time between failure did you build into your product?

How did you ensure that the perceived age of the product meets customer demand?

Production Did you purchase machinery to automate your facilities? If so, what was your rationale?

Did you buy or sell capacity of product lines.

Marketing

Explain your rationale for how set the price of your products in the market place.

How well did you build customer awareness through promotions?

Finance

Did you issue stock, short-term debt, or long-term bonds? If so, why?

Did you issue a dividend to your shareholders? Explain your rationale whether your answer was yes or no.

References

CAPSIM. (2014). CapstoneTeamMemberGuide.pdf. Chicago: Capsim Management Simulations, Inc. Retrieved from www.capsim/capstone.com

Pettus, M.L. (2014). Strategic Management for the Capstone Business Simulation and Comp-XM and Global DNA, 7th Edition. Retrieved from www.capsim.com