Post on 31-Mar-2015
Personal branding
Mary-Louise Angoujard, Managing Director
Global Summit of Women 2012Building your Internal and External Brand
Developing your own brand
Brand awareness
Brand profile – Purpose, Vision, Goals, Focus
Brand strategy – The What and the How
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Brand awareness
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Brand value
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. -- Maya
Angelou
Leadership awareness
ASSERTIVENESS
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Authenticity
Courage
STRATEGIC THINKING
VISION
Passion
Discipline
Drive
Emotional intelligenceKnowledge
Competence
Confidence
DesireResilience
Tenacity COMMUNICATIONVALUES
EMPATHY
Awareness
mindfulness
Moral compass
Let’s Start Now
1. Choose a handful of qualities about yourself that you want to be known for
2. Write down a few qualities or attributes of yours that will help you to achieve your goals.
3. Write down the 4 or 5 things you want the world to know about you.
(Keep these in mind for when you are meeting people – otherwise known as networking! - over the course of this conference!)
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Brand Profile
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How you define and build your Brand Profile depends on you:
What is your Purpose?
What is your Vision?
What Goals do you, or will you set for yourself?
How will you Focus your Mind, Intentions and Resources?
Mental Attitude/Self-Belief
“The most important relationship in your life is the relationship you have with
yourself.”
-- Diane von Furstenberg
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I'm tough, I'm ambitious, and I know exactly what I want. If that makes me a
bitch, okay.
-- Madonna
Brand Strategy - Action oriented
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Why
WhatHow You
Star Quality
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Profile
PowerfulPurpose
Prepared Present
First steps
Get serious – Purpose, Vision, Goals, Focus
Get focused – Strategic Planning
Get going – Take Action with Conscious Awareness
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Power through Personal Brand
Having a strong Personal Brand
increases influence
opens doors
attracts opportunities and sponsors
It is a very real Enabler
for achieving our Goals and Vision.
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Personal branding
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