Post on 02-Nov-2014
description
Personal Branding forTechnology Executives
The Social Media Question
Presented by Todd Nilson
Tonight
• career management in 2010• 5 critical questions• balancing• step by step• measurement
The old rules no longer apply.
• Economy• Instability• Unemployment Rate• Market Instability
The new rules…
• Being technical isn’t good enough
• Got to know the business
• Got to be strategic• Got to drive innovation• No such thing as
“permanent” employment
State of the CIO Survey 2010
21% and
rising!
Tech leaders endangered?
Chief Information Officer
Chief Technology Officer
Director of IT
Manager of Information Systems
Five Critical Questions
Many, many options
Who do you want to reach?
• Top influencers• Peers• Potential employers• Potential partners
What do they want?
• Real conversation• New ideas• Analysis• Humor / wit / fun• Attention
What action do you want them to take?
• Comment• Follow / friend / connect• Link / review / recommend• Buy• Hire• Meet• Partner• Engage!
How will you convince them?
• Your distinctive…– Skills– Knowledge– Experiences
How far are you prepared to go?
• Patience• Tenacity• Alertness• Curiosity• Responsiveness• Interestingness
5 Critical Questions
• Who do you want to reach?• What do they want?• What action do you want them to take?• How will you convince them?• How far are you prepared to go?
Balance social media with work
• Know company policies• Set realistic goals• Start small• Stay manageable• Remember disclaimers• If it’s not fun, stop!
Step by Step: Getting Started
• What is the right channel for me?– Demographics– Writing, long or short?– Pictures– Audio– Video
• One or many channels?• How often is normal?
What is the right channel for me?
Social Network Demographics
Statistic Facebook LinkedIn MySpace Twitter YouTube
Monthly Unique Visitors (millions)
132 15 48 21 92
Gender % 43M/57F 50M/50F 36M/54F 43M/57F 50M/50F
Largest Age Group (% of whole)
45-54 (24%) 35-44 (31%) 0-17 (34%) 35-44 (29%) 18-34 (35%)
2nd Largest Age Group
36 -44 (20%) 45-54 (28%) 45-54 (19%) 45-54 (20%) 35-49 (24%)
Average Household Income
50-75K (36%) 75-100K (23%)
25-50K (39%)50-75K (35%)
25-50K (30%)50-75K (27%)
30-60K60-100K100K+ (27%)
Top global companies use many channels…
Source: ENGAGEMENTdb.com
… and reap significant rewards.
21
But most of them started small.Just one channel.
How often is normal?
• Twitter or Facebook: 30 minutes a day
• Blogs: 2 updates a week• Bottom line: When you
feel like it!
Measuring Your Investment
24
Unique visitorsPages visitedTime on siteBounce ratePostsCommentsPost: Comment ratioSearch engine ranking Sentiment
ReviewsRecommendationsReferralsTweetsRetweets (RTs)MentionsConnectionsFollowers
Some Free Tools
• Google Analytics / Woopra• Google Alerts• HootSuite
About Social Syntax
• Part of SPR Companies• A communications consultancy• Strategy, governance and accountability for
social media efforts• Performance management through planning
and metrics• Learn more… http://socialsyntax.net