Permission Marketing

The Successful Internet Marketing Growth Strategy

Entrepreneurs & Business Owners

By

Leon Streete BSc (Hons)

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• 15 Years of Marketing Websites– How can we get more customers?

• Specialist Areas:– Internet Marketing– Growing Businesses Online

• My Purpose is to help people– MLK, Gandhi

Who is Leon Streete?

Your Marketing Plan & Action– How to drive success

Summary

"All of us perform better and more

willingly when we know why we're doing

what we have been told or asked to do.”

Zig Ziglar

• What is the end Goal?

• What are the components to your strategy?– Who has a website?– Who knows how well it performs on a monthly

basis?

• Results and KPI’s– Increase in leads & Sales…– Increase Conversion rate

• Vision: Driving Your Message and Profit

Plan

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The Process

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Plan – Think Big

The Future•Purpose: Why you get out of bed in the morning.

•Vision: Where do you see your business going?

•Mission: What is your business' mission statement (i.e. how will you achieve your vision)?

•Goal: What are your short and long term goals? What activities will you undertake to meet them?

Set a goal SO BIG that you can’t achieve. Until you grow into the person who CAN.

Unknown

What is your overall marketing strategy? What steps or activities will you undertake to achieve your goals/objectives? For each marketing activity/milestone:

•SMART Goals - Short, Medium & Long term•Market Research – Will your product or service fit? / S.W.O.T analysis•Success indicator: What indicator / measurement result will need to be met before this activity is considered a success?

Plan – Strategy

Audience Profiling and Market•Name some of the things you could do to define your audience?•What problems can you, your products or services solve for them?

Finances•How much are your products / services? •Does this price take into account your costs including personal, start-up, operational, cash flow and working capital?•Have you also allocated a profit margin in your costing?

Plan – Audience

Key Performance Indicators (KPIs)•Set up your KPIs against your campaign

Competitors•How do you rate against your competitors in terms of their USP, their strengths and weaknesses? How can your business improve on what it offers?

Plan – Targets

Five Ways Formula

Leads x Conversion = CustomersCustomers x Average Sales x Transactions = Turnover

Turnover x Margin = Profit

Google•Google Adwords Keyword Tool•https://adwords.google.co.uk/select/KeywordToolExternal

•Communities– Social, forums

etc

•List Building, Affiliates

Research

How to Communicate

Visual, Auditory, Kinaesthetic (VAKog)– Are you appealing to all of your customers?– Representational Systems of NLP

• Visual (V) - "I can imagine the big picture"• Auditory (A) - "Let's tone down the discussion"• Kinaesthetic (K) - "to grasp a concept" or "to gather you've understood."

•Call to Action - great content

•Interactivity – What are you asking your prospects to do?

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Marketing Mix

• What is in your marketing mix?– What things are available to you, name some?

– Try 10 as a target.

• Does your marketing message add value? Is that person better off for reading or seeing your message?

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A Campaign

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Content Strategy

• Pages & Your Blog– Formally or Informally communicate to your audience

– Become an expert and offer free advice, Fix PROBLEMS

– Indirectly sell to your prospects

– Adds fresh content to your website and through User comments

• Confidence– Add accreditation and achievement logos

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Blogging

How do I go about writing a blog? •Think of your customers problems as a starting point. •Add personality and culture

Blogging Tips and Tricks•Write from the heart and make your visitor’s smile.

•Teach your visitors something- help your reader get ahead in life!

Your Website

• Responsive

• Compatibility

• Mobile Ready

• Tablet ready

• Easy to navigate • Clear contrast to focus

the eyes to key areas• Use a width of 1024

pixels to fit on most browsers

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FREEBIE – Inbound

• eBook, Video, Podcast• Linked to auto responders - Mailchimp

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Email

• Building your mailing listJust get on with it - instead of waiting for 2000

• Opt-ins and POP-Ups:On your website include a pop up

• Join the VIP list – timely and consistent

• Auto Responders – Schedule and keep the communication running, leverage time

• Best times: Tuesday – Thursday 10-11am or 2-3pm

Email – In action

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Search Engines –Google

• PPC – Pay Per Click, Google Adwords

• SEO – Search Engine Optimisation

Organic / Natural Listings

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Social Media

Create profiles

• Interact with your customers

• Network up with other businesses / strategic partners

• Link from your profile to your website

• www.facebook.com > 1 Billion

• www.linkedin.com > testimonials

• www.youtube.com > engage You Tube the second biggest search engine

• www.twitter.com > tweet stuff

• www.pinterest.com > pin stuff

• https://plus.google.com > hang out in circles

Best times: 10-11am or 12-2pm

Video

How engaged are your prospects?

Youtube.com

• The #3 Website in the world (Traffic)• The #1 Video Submission Website

(Traffic)

• Great for Viral Marketing –

• Video …The medium that customers must listen too, once they press play

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Marketing - Social Media

Hoot Suite – Marketing Management

• Manage your profiles from one place, Schedule

• All link & integrate

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Offline / QR Codes

2. Decide if a QR code is right for your target audience. 

3. Make scanning a QR code worth the effort. 

4. Your QR code should link to a mobile-optimized website, rather than a standard desktop site.This will increase the effectiveness of your campaign and build on the curiosity

factor. www.qrbreeder.com

QR Code Marketing Tips for Small Businesses1. Start with well-defined goals. Think about why you're asking someone to scan your code in the first place. What do you want them to do?

Why Test & Measure?

Insanity: doing the same thing over and

over again and expecting different

results.

Albert Einstein

Test & Measure: Tools

Open a Google Account– https://www.google.com/accounts/– Webmaster Tools– Merchant Centre (ecommerce)– Adwords

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Test & Measure Tools

• Google Analytics– Set up Goals (On your contact forms)– Enable Ecommerce tracking– Conversion Rate Tracking– Split Test

• (Google Website Optimiser)– Return On Investment (ROI)

Sales - CRM

• Qualify & Convert Leads

Grow & Evolve

• Fresh regular updates– New content, New videos, Comments

• Keep up to date with new technology– Social Media

– Business Pages, Fan Pages etc

• Survey your customers.– Try Survey Monkey

• Introduce new products and services

• Test & Measure and take Action

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"Success is the sum of small efforts, repeated day in and day out."

Robert Collier

Thank you.

www.youngcow.co.uk

Questions ?

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Search Engines:www.google.comhttps://accounts.google.com/ www.google.com/analytics/ www.google.co.uk/AdWordswww.google.com/places/ www.bing.comwww.bing.com/toolbox/webmaster

Tools:www.alexa.com http://colorschemedesigner.com/ www.domaintools.comwww.mxtoolbox.com www.w3schools.comhttps://adwords.google.co.uk/select/KeywordToolExternal

CMS Websites:www.wordpress.org www.joomla.org

Ecommerce Websites:http://www.magentocommerce.com/downloadhttp://www.prestashop.com/ www.ebay.co.ukwww.amazon.co.uk

Useful Links

Web Design & Internet Marketing:

www.youngcow.co.uk

Social Media Websites

www.facebook.com

www.twitter.com

www.linkedin.com

www.stumbleupon.com

www.pinterest.com

Online Payments:

www.paypal.com

www.sagepay.com

Email Marketing:

www.mailchimp.com

www.aweber.com

Surveys:

www.surveymonkey.com

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Internet Marketing Mind Map