Post on 16-Apr-2017
UNDERSTANDING THE ART OF THE PITCH
MINC, APRIL 8 , 2014
Perfect Your Pitch
The Hook
Grab Attention
Story Telling
Paint an Image
Focus on the value or solution your product or service provides
Those who are the right fit will be reeled in
UNDERSTANDING THE ART OF THE PITCH
MINC, APRIL 8 , 2014
Perfect Your Pitch
What is a Pitch?
358,000,000 hits
First small box contained 4 meanings, none of which had anything to do with business pitching
When box was expanded, there were 19 definitions of which only one was business related
Most of the first page related to media pitches
What is a Pitch?
Expanding the Definition of a Pitch!
Interest Peaking Deal Creating and Closing
Elevator Basement Middle Penthouse
Twitter Pitch
InvestorPartnerEmployeeMediaProspectPublicCustomer
Types of Pitches
The Ten Commandments of Pitching
1. Know thy audience
2. Determine goal
3. Research
4. Pitch value
5. Pitch concise and precise
6. Prepare, practice and preach your pitch
7. Do not over pitch
8. Pitch appropriately
9. Pitch with respect
10.Perfect your pitch
Pitching to Investors
The importance of communicationsImportance of the teamPut your ego away (mostly)BE HONEST!!!!!Give them a reason to WANT to investBe prepared!
Financials Market Competition Return/Exit strategy
Do’s & Don’t/Good & Bad
DoTell a story
Communicate value
Speak positively
Sell the team
Use a presentation tool
Don’tMake it a tall tale
Fire off a list of features
Be unrealistic
Exaggerate
Read straight from the slide
Pitching Customers
Pitching Customers
Pitching Customers
Start Perfecting Your Pitch
Blog
Write
Speak
Participate
Create a consistent customer engagement strategy
Key Lesson
Everything we do that communicates the value of our
company/product/service or even ourselves is part of our pitch.
Perfect Your Pitch
ServicesPresentations Speaking
Workshops Public Relations Marketing Strategy CommunicationsValue Proposition Sales Training
Customer Relations Sales CollateralTranslations Editing/Proof
Reading
Perfect Your Pitch - Contact
─ @perfecturpitch
─ Perfect Your Pitch
─ Neal Greenspan
─ neal@perfectyourpitch.me