Perceptive Futures Tony ChurnsideIan Forrester

The good old days

How did people experience? Broadcasting

Broadcasting is a Compromise

How do people experience now?

Broadcasting to the lowest denominator Broadcasting

One way communication Broadcasting

Broadcasting is a blip Broadcasting

Remember around the campfire? Storytelling

Context, mood, body language… Broadcasting

Moving from the explicit to implicit Broadcasting

Is storytelling about variables? Broadcasting

Narrative on rails Broadcasting

What is perceptive media? Broadcasting

“Internet technologies and sensibility to create something akin to a personal theatre experience in your living room...”

A new broadcasting system Broadcasting

Media as wallpaper Broadcasting

The attention economy Broadcasting

“Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe

Highly relevant Broadcasting

Sometime just a tickle will do Broadcasting

So what do we do? Industry Debates

Representing Scenes Future

Object based Future

Object based Future

Object based Future

Object based Future

Channel Based Broadcasting Present

Computer power Future

Object Based Broadcasting Future

What is an Object? Technical

Every Single Microphone Feed? Technical

Defined by Creative Intent User Experience

Interactive mixes Case Study

Interactive Mixes Case Study

Interactive mixes Case Study

Compared to Traditional Radio Case Study

8%5%

9%

22%

55%

Much betterSlightly betterAbout the sameSlightly worseMuch worse

Perceptive Media Benefits

Personalised stories Case Study

Felt ‘More Engaged’ Case Study

4%

24%

1%

9% 63%

Strongly agreeAgreeDon't knowDisagreeStrongly disagree

Enjoyment Case Study

With Personalisation Without Personalisation

4%18%

16%

42%

20%

Liked a lot Liked slightlyNeither liked or dislikedDisliked slightlyDisliked a lot

5%8%

12%

42%

32%

Variable Length Documentary Case Study

Variable Length Future

Storytelling beyond the screen Future

IoT meets perceptive media Future

The world’s first perceptive radio Future

Sensors to understand attention Future

New experiences, new vocabulary Future

Personalised experiences Future

Challenging experiences Future

Immersive storytelling Future

Thank you, questions?

Tony.Churnside@bbc.co.uk

@TonyChurnside

Ian.Forrester@bbc.co.uk

@cubicgarden