PEPSI CO

BRAND AMBASSADOR OF PEPSI Ranbir Kapoor, Deepika Padukone, MS

Dhoni, Virender Shewag

John Abraham for Pepsi diet

Vijender Singh for Pepsi cola

INTERNATIONAL BRAND AMBASSADORSBritney Spears, Pink, Beyonce Knowles,

Enrique Iglesias

Ricardo kaka, Thierry Henry, Lionel Messi, Frank Lampard, Didier Drogba, Andrei Arshavin

DIFFERENT MODES OF ADVERTISING USED BY PEPSICovert advertising- advertising in moviesHollywood movies:

Bollywood movies:

BROADCAST ADVERTISINGTelevision, radio and internet

Outdoor advertisingBillboards

PRINT ADVERTISING

Newspaper, magazines