Post on 07-Aug-2015
PennyProviding Perfectly Priced
Pickup Packages
The Problem: Pharmaceutical CostsAmericans spend $365 billion annually on meds
More per capita than the rest of the world
There are approximately 75,000 pharmacy stores in the U.S.
Patients and physicians can only choose based on location
Once the order is sent, *very* difficult to get change
Which nearby pharmacy has the best price for the patient’s medications?
The Solution: Penny
Empowering patients by providing cost choice!
Doctors can tell their patients where their medications are cheapest
How it worksWe intercept order before it hits prescribing network
Call GoodRx and Google APIs
Process results with our logic
Return bundle options to patient/nurse/family app
{ "resourceType": "Bundle", "title": "Search results for MedicationPrescription", "id": "https://open-ic.epic.com/FHIR-2015/api/FHIR/MedicationPrescription?patient=RVBUOyAgICAgWjQ3MDE7Ozs7dGVybWluYXRl&status=active", "updated": "2015-04-12T03:36:07", "totalResults": "5", "entry": [ "patient": { "reference": "https://open-ic.epic.com/FHIR-Experimental/api/FHIR/Patient/RVBUOyAgICAgWjQ3MDE7Ozs7dGVybWluYXRl", "display": "Barbara A Rheum" }, "prescriber": { "reference": "https://open-ic.epic.com/FHIR-Experimental/api/FHIR/Practitioner/U0VSOyAgIEUxMDAwOzs7O3Rlcm1pbmF0ZQ" }, "medication": { "reference": "https://open-ic.epic.com/FHIR-Experimental/api/FHIR/Medication/RVJYOzM3NjQwOzs7O3Rlcm1pbmF0ZQ", "display": "alendronate (FOSAMAX) 70 MG/75ML solution" }, "dosageInstruction": [ { "text": "Take 75 mLs (70 mg total) by mouth every 7 days. Take in the morning with a full glass of water, on an empty stomach, and do not take anything else by mouth or lie down for the next 30 min.", "route": {
The API
The Pharmacy Options
Walmart CVS
Penny
Maintaining ease of access for the patient
Recommendations are made based on the patient’s route home
Multiple user interaction options
Business Model
Patients and doctors will want to participate
Healthcare organizations will want to provide Penny to compete
The Business ModelPenny will add value to electronic medical record systems
Pharmacies will feel pressure to participate
Non-movers don’t get to bid!
We force pricing down like Kayak, etc!